Because web hosting is such a technical field, the differences between hosts often are not explained and you are often never told what you are paying for or show how your own site performs on one platform vs. another. On top of that, each host has different hosting plans which are just as vague, you just have to assume that paying more gets you something better. This approach is much like renting a car, you are provided price ranges for Economy, Full Size and Luxury but never know what you are going to get until you have already signed a contract and driving off the lot.
Commercials and advertisements from companies like GoDaddy show business owners being successful and happy that don’t mention a single fact about the product they are selling. The unfortunate fact is that hosting companies offer a hands-off approach to the services they provide, they expect you or your web designer to use the tools they provide and unless something is wrong with the hosting system itself, support is very minimal.
This is because most large hosting companies such as GoDaddy, Network Solutions, Hostgator are really just marketing companies trying to grab up as many clients up as possible. Their strategy relies upon the general public’s lack of knowledge about hosting. Once onboard for a cheap introductory rate, their goal is to upsell you on the dozens of other services they offer and hit you with a steep price increase after your first year. Many of these upsells like SSLs that secure your site should be included in the original price. Switching services can be hard as you have to migrate your site again and go through the entire launch process once more which is complex and if done wrong can result in your site and email going down.
That is why I partner with companies that are focused on doing one or a few things very well and have gone above and beyond to show their clients that they are their top priority by working with them through every step of the process, being available to answer any questions and working directly with web designers to and teaching them the ins and outs of their hosting platform. My Host with the Most is an expert in WordPress sites and WordPress hosting and they have built their entire system around WordPress. They offer free migrations, free optimizations and a management service at a bargain compared to the industry standard. This service is hands on and ensures any issues on your site are resolved before they can negatively affect your business. This includes daily backups, security scans, weekly updates, fixing broken links, ensuring your contact form submissions reach your inbox, and the site performs well among a host of other small checks and balances. If anything happens to break, they will fix it at no additional cost while other hosts would tell you the issue is not hosting related. These guys actually care about your business and your site.