Marrying Industry Knowledge with
Unsurpassed Experience
The leading resource for websites and SEO in the wedding and event industry
As someone who has a lifetime of experience in the wedding industry, I know exactly what goes through a wedding couple’s mind…including what they’re searching for online. My experience includes:
- 15 years owning retail locations offering photography, video, entertainment, flowers, limousine services, invitations, and favors (truly the works!) I produced bridal shows and other unique events like one day sales.
- 14 years serving as the Vice President of a leading wholesale brand, working with thousands of event businesses
- Author of two industry books: The Wedding Expert’s Guide To Sales and Marketing and The Invitation Business Report
- Contributor for Vows Magazine, Stationery Trends Magazine & Mobile Beat, and numerous webinars and podcasts (check out my portfolio here)
- National speaker, having taken the stage at Wedding MBA, WeddingWire World, and National Stationery Show, among others
- Producer of two wedding industry educational conferences
Needless to say, when you work with my team, you get access to the knowledge of a company with a total industry focus and a passion for all things weddings.
The Brian Lawrence Experience
In our opinion, one of the best things about the wedding and event industry: the people. We have been blessed to work with countless incredible creative professionals, and it’s clear to us that those who work in hospitality are well-equipped to serve.
As fellow event professionals ourselves, we pride ourselves on these values as well. We promise you will always feel heard, as we are always listening to your questions, concerns, and needs. We promise responsiveness, expertise, and unending support — because we only lose sleep over the success of your business, not ours.
We will share your passion for your business (in fact, we already do!), and we are always present to answer questions, provide resources, and help you grow to new levels — even beyond the scope of our agreement. We’re here for you.
And since we are well-versed in the industry, you won’t have to worry about fielding questions from us about “what wedding couples want” or “how your offerings work.” We already know all of that! After a few meetings to get to know you and your brand values, we’ll work straight to the finish line without interfering with your day-to-day business.
We are here to solve your problems and support your growth endeavors — so let’s make your wedding business shine!
Our Wedding Business Focused Team
In our opinion, one of the best things about the wedding and event industry: the people. We have been blessed to work with countless incredible creative professionals, and it’s clear to us that those who work in hospitality are well-equipped to serve.
As fellow event professionals ourselves, we pride ourselves on these values as well. We promise you will always feel heard, as we are always listening to your questions, concerns, and needs. We promise responsiveness, expertise, and unending support — because we only lose sleep over the success of your business, not ours.
We will share your passion for your business
(in fact, we already do!), and we are always present to answer questions, provide resources, and help you grow to new levels — even beyond the scope of our agreement. We’re here for you.
And since we are well-versed in the industry, you won’t have to worry about fielding questions from us about “what wedding couples want” or “how your offerings work.” We already know all of that! After a few meetings to get to know you and your brand values, we’ll work straight to the finish line without interfering with your day-to-day business.
We are here to solve your problems and support your growth endeavors — so let’s make your wedding business shine!
Leadership Team
Brian Lawrence, Owner
Team
Our Business Philosophy
Our clients understand that SEO is a strategy with long-term benefits — creativity pays the price for being rushed, which often means less effectiveness and fewer results.
We follow a website-first approach since great SEO does little for conversion rates if prospects land on a website that is difficult to use. Therefore, we will not accept payment to increase online visibility for an outdated website that doesn’t provide value.
A stronger website doesn’t just win over new leads; it helps your SEO by ensuring visitors stay on your site longer, which tells Google your content is worthwhile. So if you intend to reach out for SEO support but your site needs improvement, we will focus on your web design first.
Our Business Philosophy
Our clients understand that SEO is a strategy with long-term benefits — creativity pays the price for being rushed, which often means less effectiveness and fewer results.
We follow a website-first approach since great SEO does little for conversion rates if prospects land on a website that is difficult to use. Therefore, we will not accept payment to increase online visibility for an outdated website that doesn’t provide value.
A stronger website doesn’t just win over new leads; it helps your SEO by ensuring visitors stay on your site longer, which tells Google your content is worthwhile. So if you intend to reach out for SEO support but your site needs improvement, we will focus on your web design first.
Our Guiding Principles
- Website visitors are drawn toward clarity and repelled by confusion.
- Poor content is a recipe for being ignored.
- What is written without effort is usually read without pleasure.
- Your website is like speed dating. People make snap judgments in less than a second — if they are not attracted, they go to the next suitor (aka your competitor).
- Two-way conversations are how you change a couple’s inner narrative. Skip the script and appeal to their emotions by reading them. Your website serves as your first introduction, so make sure it sticks.
- Couples are convinced by a combination of senses: they must see themselves in your photos, taste the details in your food, hear the music you select, and feel the words you’re telling them. Weddings are sensory experiences, so you must play to their senses to earn their trust.
1
Website visitors are drawn toward clarity and repelled by confusion.
2
Poor content is a recipe for being ignored.
3
What is written without effort is usually read without pleasure.
4
Your website is like speed dating. People make snap judgments in less than a second — if they are not attracted, they go to the next suitor (aka your competitor).
5
Two-way conversations are how you change a couple’s inner narrative. Skip the script and appeal to their emotions by reading them. Your website serves as your first introduction, so make sure it sticks.
6
Couples are convinced by a combination of senses: they must see themselves in your photos, taste the details in your food, hear the music you select, and feel the words you’re telling them. Weddings are sensory experiences, so you must play to their senses to earn their trust.
A Bit About Brian from Brian
Born and raised in Brooklyn, NY, I spent my formative years working in beach clubs and banquet facilities. I was like the “The Flamingo Kid” (movie from the eighties with Matt Dillon) So naturally, I learned a lot about sales and creating a winning customer experience. (Back then, it was for the gratuities!) Today, those skills have evolved into a career rooted in the wedding and events industry, where serving others is like second nature.
In my spare time, I always played paddleball competitively — another talent that came from the streets of Brooklyn. Now I am all in with pickleball. I also love to sing and act (for fun) but have since been outperformed by my two kids, Eric and Jordan. You can always count on me for karaoke, though. In addition, I love comedy, writing poetry, and learning more about the human experience through spiritual practice.
Want to chat? Shoot me a message or click the phone in the upper corner to give me a call. I look forward to learning more about your wedding and event business!
A Bit About Brian from Brian
Born and raised in Brooklyn, NY, I spent my formative years working in beach clubs and banquet facilities. I was like the “The Flamingo Kid” (movie from the eighties with Matt Dillon) So naturally, I learned a lot about sales and creating a winning customer experience. (Back then, it was for the gratuities!) Today, those skills have evolved into a career rooted in the wedding and events industry, where serving others is like second nature.
In my spare time, I always played paddleball competitively — another talent that came from the streets of Brooklyn. Now I am all in with pickleball. I also love to sing and act (for fun) but have since been outperformed by my two kids, Eric and Jordan. You can always count on me for karaoke, though. In addition, I love comedy, writing poetry, and learning more about the human experience through spiritual practice.
Want to chat? Shoot me a message or click the phone in the upper corner to give me a call. I look forward to learning more about your wedding and event business!
My son the rabbi/mohel and my daughter cantorial soloist/actor
Recent Testimonials
“We had a wonderful experience with Brian Lawrence and his team to create a new updated website for our business! We LOVE our new site. Please feel free to check it out if you are in the market for a new site.
countrybridals.com. Thank you Brian & team for all your hard work and expertise!”
-Cathay Furze, Founder CountryBridals.com
“Thank you Brian for creating the PERFECT website for Occasions at Laguna Village. You have the patience of a saint and we will be forever grateful for your awesome team, hard work and diligence to get the exact and best product for the client!!”
- Dayna Lewis, Head Wedding Planner Occasionsatlagunavillage.com