Impacting search engine performance
Customers are not the only visitors to worry about on your website.
Web crawlers for popular search engines like Google regularly analyze websites for their overall experience. They will either promote or bury you in search results based on what they find.
Ranking is vital to driving traffic to your website, so don’t ignore SEO maintenance. Over time, old websites become slow, unsafe, and full of outdated information, which then leads to poor rankings.
Higher bounce rates, technical issues like slow download speeds, and broken links all affect SEO—these issues all flag to search engines that your webpage will not fulfill search intent. Regular maintenance will help ensure that you don’t have the common issues that can hurt your search engine rankings.