What Are Featured Snippets and How to Utilize Them on Your Site

A tablet displaying Google search results rests on a beige surface. Text below and to the right reads "What Are Featured Snippets and How to Utilize Them on Your Site." Understanding these can be crucial when changing your business name and location to maintain search visibility.

by Brian Lawrence

Millions of websites compete for attention on search engines daily, but getting noticed is challenging. Amid the countless search results Google generates daily, there’s a coveted spot known as the featured snippet. Featured snippets present golden opportunities for websites to take a position at the top of the search engine results page (SERPs).

But what is the main purpose of featured snippets, and how do you craft content that captures these elusive yet powerful positions?

Defining Featured Snippets

Google search results page for "what is position zero?" displaying a blue arrow pointing to a highlighted section on the page, ideal for businesses looking to understand how changing business name and location can impact their online visibility.

Featured snippets, often called answer boxes or position zero results, are concise summaries of web content displayed at the top of Google search results. They provide users with immediate answers to their queries without clicking through a specific website. The snippets usually appear in response to question-based searches, such as “how to” and “what is.”

Several types of featured snippets can appear at position zero, including paragraph snippets, list snippets, and table snippets. Paragraph snippets show a brief excerpt of text that directly answers the user’s query, and list snippets display information in numbered or bulleted lists. The words included in the original query will appear in bold within the text to draw attention.

Why Featured Snippets Are Important

Securing the zero position on Google positively impacts your website’s visibility, traffic, and credibility. When Google uses your content as a featured snippet, the content is showcased prominently above all other search results. This improves click-through rates and drives more organic traffic to your website. In addition, featured snippets raise your brand’s authority, positioning you as a reliable source of information within your industry.

Note: On May 14th, 2024, Google rolled out its AI Overview feature which uses artificial intelligence to pull information from numerous websites and content creators. The feature aims to populate position zero with AI-generated answers to queries rather than snippets from specific websites. This new feature doesn’t appear to replace featured snippets. However, users will see more AI-generated content in position zero over time, including images, videos, and interactive elements.

Generating Ideas for Featured Snippets

Now that we understand the significance of featured snippets, let’s delve into ways you can generate ideas to capture the top spots on Google.

Identify Target Queries

Start by identifying question-based queries relevant to your wedding industry business. Here are a couple of strategies you can use to write snippets for venues as an example:

Ideas From Google Searches

1. Search for your most valuable search phrase.
2. Go to the People Also Ask section in the search results.
3. Click on a bunch of the answers as you will get more questions.
4. Pick which responses are relevant to your business and write content that answers the queries.

A Google search results page for "booking a wedding venue" shows related questions such as "What do you say to book a wedding venue?" and "How do I legally get married in Vegas?" Additionally, it touches on considerations for those changing business name and location when planning their event.

Using Google Gemini

Gemini is Google’s powerful AI tool with free and premium versions available.

1. Login to Gemini.
2. Create a search for the client similar to:

“If I owned a wedding venue in [insert location] what would be some of the questions I should answer to be shown in a featured snippet or as an answer in SGE?”

Gemini may generate a few of the following responses:

Venue-Specific Questions

  • What attractions and activities are near the venue?
  • What kind of transportation options are available in the area?
  • Are there any hotels or accommodations nearby for guests?

Location-Specific Questions

  • What attractions and activities are near the venue?
  • What kind of transportation options are available in the area?
  • Are there any hotels or accommodations nearby for guests?

General Wedding Planning Questions

  • How far in advance should I book my wedding venue?
  • What are the most important things to consider when choosing a wedding venue?
  • What are some tips for planning a budget-friendly wedding?

Writing Comprehensive Content

How much does it cost to rent a wedding venue?

Answer: Varies greatly, depending on size, location, and amenities. Contact venues for quotes!) (80 characters)

What are some popular wedding venues in [city/region]?

Answer: Discover top-rated venues in [city/region], perfect for your dream wedding! (Link to local venue directory))(80 characters)

How far in advance should I book a wedding venue?

Answer: Start your search 12-18 months in advance. Contact venues early for availability!)(75 characters)

Utilizing Schema Markup

Schema markup is structured data that you can add to your website’s HTML to improve the way search engines read and represent your page in Google search results. Schema.org provides a wide range of schemas for different types of content including FAQs.

Implementing FAQ Schema Markup

Here is a step-by-step guide for developers to implement FAQ markup on your website:

1. Compile your list of frequently asked questions and answers.

2. Use JSON-LD (Javascript Object Notation for Linked Data) which is the recommended format because it’s easy to read and integrate.

3. Add the schema markup within theorsection of your HTML code.

Implementing FAQ schema markup will provide Google with additional context about your content. Utilize formats such as FAQPage, HowTo, or Q&A to markup question-and-answer content, increasing the likelihood of being featured in snippets.

Featured snippets present websites with a valuable opportunity to increase visibility and authority within a specific industry. When you understand the nuances of snippet optimization, you can tailor content to capture the zero position. Integrate featured snippets into your SEO strategy and watch your content rise to the top.

We Can Help With Featured Snippets

If you’d like to learn more about featured snippets and how we can help introduce them into your SEO strategy, contact us today!