Meet the team who’s all about your website & SEO success

The wedding business is a $70 billion dollar industry with over 400,000 professionals. And the overwhelming majority are small business owners or entrepreneurs. Many Brian Lawrence team members have walked in your shoes. It’s that unique blend of wedding industry experience and marketing talent that make Brian Lawrence Marketing the perfect fit for your business.

The website-first approach

Great SEO does little for converting website traffic into sales if prospects land on a site that doesn’t give them the right reasons to do business with you. It’s the fundamental reason for a website-first approach with design and content. A captivating website even helps SEO by ensuring visitors stay there longer and engage with you. With this approach, you’re assured a solid foundation for everything else.

Use the Brian Lawrence website principles as your guide

  1. Website visitors are like “speed daters” – If you don’t make an immediate favorable impression, they’re off to the next date (aka your competition).
  2. Wedding couples are drawn to clarity when it comes to defining the client experience. Confusion in your message is a big turnoff.
  3. Your prospects are convinced to engage with you through a combination of beautiful, relatable images and powerful content.
  4. Always encourage a conversation through navigation that makes it easy to learn more and connect.

All about inclusivity – a message from Brian

Yes, business is about profitability. And for me, it’s also about integrating my business experience, expertise, and values to help my clients and better the wedding industry.

On a personal note, I’ve always cared about disabled communities,  having served as a caretaker for several family members. Because of this experience, I’m committed to developing websites that provide the best experience for people with disabilities.

As wedding professionals, we talk about including couples regardless of gender combination, religion, or race. The websites we design speak to diversity and inclusion. I invite you to join me in making your website a more inclusive space for ALL.

Brian Lawrence's signature in black cursive

“Working with Brian and his team was one of the best investments I have made into my company.”
– Jason Strycharz, The Music Man DJ Service

A proven wedding pro

Brian has been involved in the industry for over four decades, from wedding professional to industry marketing expert and nationally recognized consultant. He’s seen a lot of changes – and even been at the forefront of a few.

  • Developer of the one-stop retail wedding shopping experience.
  • Wedding show, industry event, and conference producer.
  • Former VP of a leading stationery brand.
  • Contributor to national industry magazines, webinars, and podcasts.
  • Author of “The Wedding Expert’s Guide to Sales & Marketing,” “The Invitation Business Report,” and now “From Browsing to Booking – Website & SEO Strategies for Wedding & Event Pros”. Purchase the book here.

Digital marketing expertise backed by industry experience

“Brian Lawrence and his team are knowledgeable, well informed, friendly, and straight-forward. You can see they genuinely care about your business.”
– William Sanchez, Owner of Hercules Entertainment

Leadership Team

Headshot of Brian, a man with short blonde hair, smiling

Brian Lawrence, Owner

What’s your number one tip for clients?
Share with us! When it comes to your website, my team members and I want to hear your business backstory, ideas, and goals. Your input matters in our collaborative sessions and throughout the process.

What’s your marketing superpower?
I take every client very personally and care about making a difference in their success. And with my knowledge of the wedding industry and marketing, I’ll be a “above and beyond” go-to resource for you.

What is the one fun fact about you?
I was a pretty legit paddle ball player back in the day. Now I’m an avid pickleball player. And you can always count on me for some serious karaoke.

Headshot of Vanessa, a woman with medium length light hair, smiling

Vanessa Ploski, Creative Director

What drives you to help clients?
Working directly with these passionate owners within the bridal industry has been the most satisfying. I get to see them answer profound questions – who are they, what is their superpower, and why should people care? That is transformative.

What motivates you?
Being a designer is my day job, but being creative is just what I do. I can’t help it. Whether it’s parenting, writing, drawing, volunteering, or thinking – I just like the act of making something from nothing. It feels like magic to me.

What is one fun fact about you?
When I’m not working on websites, collateral, and logos I help my actor teen son with his professional auditions for TV shows and blockbuster movies.

Team

Headshot of Lorallye, a woman with long blonde hair, smiling

Lorallye Partlow, Project Manager

What drives you to help clients?
Building the connection between a small business and its clients is what drives me to continue the work that I do. This experience is the whole reason I started my professional journey in this space – out of a passion for optimizing systems, creating meaningful relationships with clients, and producing purpose-driven content through analytics and strategy.

What are you good at or specialize in?
Over the last 6 years, I’ve worked with over 250 businesses across the nation, helping them achieve their goals through content creation, project management, SEO optimization, business development, client management, and my personal favorite – being a champion for their business!

What is one fun fact about you?
Before diving full-time into marketing, I worked for several years creating wedding magic as a server, bartender, decorator, day of coordinator, and food/beverage director at multiple venues!

Headshot of Colleen, a woman with short blonde hair, blue eyes, smiling

Colleen Cole, Art Director/Senior Designer

What drives you to help clients?
I’m consistently motivated by pushing creative boundaries and being able to draw a connection between my efforts and the client’s success. Nurturing projects from ideation through launch and seeing results is truly exciting.

What’s your marketing superpower?
My superpower is my ability to balance aesthetics with functionality. A website needs to be visually compelling, but no amount of beauty will go very far if it’s not user-friendly.

What is one fun fact about you?
I took up geocaching about 7 years ago after researching the activity for my daughter’s Girl Scout troop. Since then, I’ve logged hundreds of miles hiking through the woods and exploring new areas and have found over 2000 geocaches along the way.

Headshot of Matt, a man with short salt and pepper hair and a beard

Matt Campbell, Thought Leader of SEO Content Implementation

What drives you to help clients?
Being a small business owner myself, I have a desire to help other business owners grow their sales through online efforts. However, the owners must be fully committed to assisting in the process including offering insights into what makes them unique.

What are you good at or specialize in?
I was a small business owner of a DJ company and understand the needs of SMB owners in their websites. The biggest need is to generate leads that turn into real customers. My specialty is helping create a website that gets visibility in search and generates leads.

What is one fun fact about you?
My wife and I met in a Yahoo! chatroom while living in different States.

Headshot of Jennifer, a woman with long dark hair, smiling

Jennifer Kim, Designer

What is your biggest goal when helping a client?
My biggest goal when helping a client is to provide them with a site that looks great, speaks to them individually and produces business growth.

What is your why?
My passion for helping small businesses grow in combination with my love for web design.

What is one fun fact about you?
My bestfriend is my dog Felix an 8 year old Pomapoo!

A women with short brown hair and blue eyes smiling with a red collared shirt on under a brown blazer in front of a black and white background.

Cindie Reinhold, Content Writer

What’s your number one tip for clients?
When it comes to website redesign, my #1 client tip is to do your “homework” in a timely manner. It may feel like a hassle, but the sooner we have what we need from you, the quicker and smoother the process.

What’s your marketing superpower?
My marketing superpower is client empathy. I get “wedding people.” They’re creative, passionate, and enthusiastic. They also have a hard time, like most folks, balancing all the facets of running a small business. As they say, “been there, done that.”

What is one fun fact about you?
I have a pretty good sense of humor and enjoy making people laugh!

Headshot of Kat, a woman with medium-length red hair and glasses

Katherine Meikle, Manager of SEO Maintenance & ADA Websites

What’s your number one tip for clients?
Make it as easy as possible for your ideal customer to do what you want them to do.

What’s your marketing superpower?
ADHD is actually my marketing superpower! My passion for learning and trying new things pushed me to foster a unique level of in-depth experience in the separate arenas of SEO, web development, and copywriting, giving me a powerful perspective I love using to help our clients.

What is one fun fact about you?
I find a lot of joy and creative fulfillment by exploring different art mediums such as drawing, photography, painting, and creative writing.

Headshot of Stephen, a male with short brown hair smiling.

Stephen Sullivan, Accessibility Consultant

What drives you to help clients?
What drives me to help clients is to be able to assist them in making their business dreams into a reality. I pride myself on treating our client’s businesses like they are my own.

How would you describe your personality?
I would describe my personality as someone who is very passionate and goal-driven. Someone who is dependable and loves to use their creativity whenever they can.

What is your motivation?
What motivates me is doing a great job for my employer because then my family and I can achieve our goals and aspirations.