Marrying Industry Knowledge with
Unsurpassed Experience
The leading resource for websites and SEO in the wedding and event industry
As someone who has a lifetime of experience in the wedding industry, I know exactly what goes through a wedding couple’s mind…including what they’re searching for online. My experience includes:
- 15 years owning retail locations offering photography, video, entertainment, flowers, limousine services, invitations, and favors (truly the works!) I produced bridal shows and other unique events like one day sales.
- 14 years serving as the Vice President of a leading wholesale brand, working with thousands of event businesses
- Author of two industry books: The Wedding Expert’s Guide To Sales and Marketing and The Invitation Business Report
- Contributor for Vows Magazine, Stationery Trends Magazine & Mobile Beat, and numerous webinars and podcasts (check out my portfolio here)
- National speaker, having taken the stage at Wedding MBA, WeddingWire World, and National Stationery Show, among others
- Producer of two wedding industry educational conferences
Needless to say, when you work with my team, you get access to the knowledge of a company with a total industry focus and a passion for all things weddings.
150+ years of COMBINED wedding industry experience
When you hire us, you aren’t hiring a marketing company, you have a new business partner.
BL team members have owned or been partners in the Entertainment business (Bands / DJ’s Performers), Photography and Video companies, Floral & Decor Studios, Limousine owners, Wedding Magazine Publishers, Venue Directors, Custom Invitations, Bridal Salons and Wedding & Event Planners. Our expertise continues to grow from serving our industry-focused clients.
Because we are well-versed in the industry, you won’t have to worry about fielding questions from us about “what wedding couples want” or “how your offerings work.” We already know all of that! After a few meetings to get to know you and your brand values, we’ll work straight to the finish line without interfering with your day-to-day business.
We are here to help solve your problems and support your growth endeavors — so let’s make your wedding business shine!
Leadership Team
Brian Lawrence, Owner
Vanessa Ploski, Creative Director
Team
Lorallye Partlow, Project Manager
Colleen Cole, Art Director/Senior Designer
Matt Campbell, Thought Leader of SEO Content Implementation
Cindie Reinhold, Content Writer
Jennifer Kim, Designer
Katherine Meikle, Manager of SEO Maintenance & ADA Websites
150+ years of COMBINED wedding industry experience
When you hire us, you aren’t hiring a marketing company, you have a new business partner.
BL team members have owned or been partners in the Entertainment business (Bands / DJ’s Performers), Photography and Video companies, Floral & Decor Studios, Limousine owners, Wedding Magazine Publishers, Venue Directors, Custom Invitations, Bridal Salons and Wedding & Event Planners. Our expertise continues to grow from serving our industry-focused clients.
Because we are well-versed in the industry, you won’t have to worry about fielding questions from us about “what wedding couples want” or “how your offerings work.” We already know all of that! After a few meetings to get to know you and your brand values, we’ll work straight to the finish line without interfering with your day-to-day business.
We are here to help solve your problems and support your growth endeavors — so let’s make your wedding business shine!
Leadership Team
Brian Lawrence, Owner
Vanessa Ploski, Creative Director
Team
Lorallye Partlow, Project Manager
Jennifer Kim, Designer
Colleen Cole, Senior Designer
Cindie Reinhold, Content Writer
Matt Campbell, Thought Leader of SEO Content Implementation
Katherine Meikle, Manager of SEO Maintenance & ADA Websites
Our Business Philosophy
Our clients understand that SEO is a strategy with long-term benefits — creativity pays the price for being rushed, which often means less effectiveness and fewer results.
We follow a website-first approach since great SEO does little for conversion rates if prospects land on a website that is difficult to use. Therefore, we will not accept payment to increase online visibility for an outdated website that doesn’t provide value.
A stronger website doesn’t just win over new leads; it helps your SEO by ensuring visitors stay on your site longer, which tells Google your content is worthwhile. So if you intend to reach out for SEO support but your site needs improvement, we will focus on your web design first.
Our Business Philosophy
Our clients understand that SEO is a strategy with long-term benefits — creativity pays the price for being rushed, which often means less effectiveness and fewer results.
We follow a website-first approach since great SEO does little for conversion rates if prospects land on a website that is difficult to use. Therefore, we will not accept payment to increase online visibility for an outdated website that doesn’t provide value.
A stronger website doesn’t just win over new leads; it helps your SEO by ensuring visitors stay on your site longer, which tells Google your content is worthwhile. So if you intend to reach out for SEO support but your site needs improvement, we will focus on your web design first.
“If you want to work with someone who has a strong inner compass, Brian is who you should pick. When I was preparing to launch my book, Wedding Planning for Spoonies, Brian was one of two people who reached out to me after my first DIY press release. Without knowing me at all, nor having read my book beforehand, Brian believed in my book’s mission to help people with disabilities plan and enjoy their weddings. He did something that I never thought someone would do. Brian sent me a spreadsheet of his industry contacts for me to query about my book. Because of this my book was featured on multiple sites, and I did a podcast episode with Budget Savvy Bride (the book that helped me plan my own wedding). He gave me that amazing resource and never charged me a dime for it. That was a tremendous kindness and I can’t recommend him more.”
Meara Bartlett,
Writer of Wedding Planning For Spoonies
Our Guiding Principles
- Website visitors are drawn toward clarity and repelled by confusion.
- Poor content is a recipe for being ignored.
- What is written without effort is usually read without pleasure.
- Your website is like speed dating. People make snap judgments in less than a second — if they are not attracted, they go to the next suitor (aka your competitor).
- Two-way conversations are how you change a couple’s inner narrative. Skip the script and appeal to their emotions by reading them. Your website serves as your first introduction, so make sure it sticks.
- Couples are convinced by a combination of senses: they must see themselves in your photos, taste the details in your food, hear the music you select, and feel the words you’re telling them. Weddings are sensory experiences, so you must play to their senses to earn their trust.
1
Website visitors are drawn toward clarity and repelled by confusion.
2
Poor content is a recipe for being ignored.
3
What is written without effort is usually read without pleasure.
4
Your website is like speed dating. People make snap judgments in less than a second — if they are not attracted, they go to the next suitor (aka your competitor).
5
Two-way conversations are how you change a couple’s inner narrative. Skip the script and appeal to their emotions by reading them. Your website serves as your first introduction, so make sure it sticks.
6
Couples are convinced by a combination of senses: they must see themselves in your photos, taste the details in your food, hear the music you select, and feel the words you’re telling them. Weddings are sensory experiences, so you must play to their senses to earn their trust.
A Bit About Brian from Brian
Born and raised in Brooklyn, NY, I spent my formative years working in beach clubs and banquet facilities. I was like the “The Flamingo Kid” (movie from the eighties with Matt Dillon) So naturally, I learned a lot about sales and creating a winning customer experience. (Back then, it was for the gratuities!) Today, those skills have evolved into a career rooted in the wedding and events industry, where serving others is like second nature.
In my spare time, I always played paddleball competitively — another talent that came from the streets of Brooklyn. Now I am all in with pickleball. I also love to sing and act (for fun) but have since been outperformed by my two kids, Eric and Jordan. You can always count on me for karaoke, though. In addition, I love comedy, writing poetry, and learning more about the human experience through spiritual practice.
Want to chat? Shoot me a message or click the phone in the upper corner to give me a call. I look forward to learning more about your wedding and event business!
A Bit About Brian from Brian
Born and raised in Brooklyn, NY, I spent my formative years working in beach clubs and banquet facilities. I was like the “The Flamingo Kid” (movie from the eighties with Matt Dillon) So naturally, I learned a lot about sales and creating a winning customer experience. (Back then, it was for the gratuities!) Today, those skills have evolved into a career rooted in the wedding and events industry, where serving others is like second nature.
In my spare time, I always played paddleball competitively — another talent that came from the streets of Brooklyn. Now I am all in with pickleball. I also love to sing and act (for fun) but have since been outperformed by my two kids, Eric and Jordan. You can always count on me for karaoke, though. In addition, I love comedy, writing poetry, and learning more about the human experience through spiritual practice.
Want to chat? Shoot me a message or click the phone in the upper corner to give me a call. I look forward to learning more about your wedding and event business!
My son the rabbi/mohel and my daughter cantorial soloist/actor
Recent Testimonials
“We had a wonderful experience with Brian Lawrence and his team to create a new updated website for our business! We LOVE our new site. Please feel free to check it out if you are in the market for a new site.
countrybridals.com. Thank you Brian & team for all your hard work and expertise!”
-Cathay Furze, Founder CountryBridals.com
“Thank you Brian for creating the PERFECT website for Occasions at Laguna Village. You have the patience of a saint and we will be forever grateful for your awesome team, hard work and diligence to get the exact and best product for the client!!”
- Dayna Lewis, Head Wedding Planner Occasionsatlagunavillage.com