The New Age of SEO
How Wedding Couples and SEO are Changing
Wedding couples before our very eyes are being retrained to no longer search by typing in keywords like “wedding venues” but begin their search journey with a question or query such as “Where are venues near me?” or “what venues are near the beach?” That is because with Google’s more intuitive search functions, GPS tracking, digital assistants like Alexa, Siri, and Google Assistant, it’s more like asking for help and feeling understood. Even in searching, more than 50% of the searches are more than 4 words – people are getting more specific and looking for specific answers. And we all know the quantity of strong reviews carry a lot of weight.
What are the best new strategies?
- Forget making organic search your main focus. If you don’t currently have a top search position from being long established in business, it will be hard to achieve. Media companies like WeddingWire and The Knot are investing hundreds of thousands of dollars in SEO to rank for every local search term so they intercept wedding traffic looking for services and deliver them to their advertisers. Paid search is so expensive. The best place to rank is Google My Business. It’s free and you have to be local to be listed so it is less competitive and much easier to rank in a high position.
- Be ahead of the curve and become associated as search result with all the voice devices and GPS tools
- Don’t forget about listing on other important platforms like Yelp, Bing and Yahoo and 40-50 other directories that Google uses to help verify your locality. Also all listings should be exactly the same and if the slightest detail is different, it can confuse Google.