Industry-focused SEO strategies to attract your ideal client

Considering Google’s success strategies are constantly changing, proactive SEO adjustments are the key to sustaining visibility among clients who best fit your services. Our long-term SEO strategy is dedicated to bringing high-quality leads that match your targeted niches and geographical priorities.

Illustration of a woman presenting to two seated men. They are viewing a large screen displaying checklists and data icons, surrounded by speech bubbles and graphs.

Our wedding SEO strategies to maximize quality leads

  1. Targeted keyword focus – We work with you to pinpoint keywords that attract your ideal clients and niches.
  2. Keeping an eye on your competitors – We analyze competitors to see how your site can stand out and rank better.
  3. Implement strategies for inclusion in new search result types – Your website becomes part of questions added on Reddit, Quora, and AI.
  4. Improving local rankings with your Google Business Profile – We optimize your site for searches in your key geographic areas.
  5. Engaging content – High-quality, authentic content that builds client and Google trust.
  6. Mobile optimization – Seamless user experience on mobile to keep clients engaged and ready to book.
  7. Continuous refinement – Ongoing performance monitoring, making sure that the site is loading correctly.

Let us do some free homework on your website’s SEO. Set up a free 30-minute consult.

Top talent behind your SEO

As a top recommended resource for Joe Bunn’s The DJ Vault and industry expert Alan Berg, Brian Lawrence understands the important SEO distinctions that go into attracting the right clients to your site. 

Brian was personally trained by Steven Scott, founder of Tampa SEO Academy. And the team is guided by top wedding industry SEO analyst Matt Campbell, founder of My Wedding Songs and a popular Wedding MBA speaker.

“Brian and his team worked diligently on our SEO. We were lost in the sea of entertainment listings and now we are listed at the very top of Google where it matters thanks to them!”
– Jim Collins, Founder of Collins Entertainment

3D book cover: "From Browsing to Booking," focused on website and SEO strategies for wedding and event professionals. Authors: Alan Berg and Brian Lawrence.

Support professional efforts by learning some SEO strategies you can do yourself

Illustration of two web browser windows. The front window shows a colorful grid, and the back window features a magnifying glass icon, suggesting a search function.

Those all important profiles & directories

When it comes to your wedding business, you want local prospects. And that’s where your Google Business Profile comes into play. This profile is key to getting onto the Google Maps top three local results. The BL team can make regular updates to your profile, improving your organic SEO results and local ranking while freeing you to focus on your business.

You also need consistency throughout all of your online directories, so they match your Google Business Profile. You’d be amazed at how many places your business is listed – and not correctly. By having those directories cleaned up and consistent, you’ll generate more website traffic and solidify your presence on Google.

Blogging that increases both SEO and business

Blogging is one of the most challenging aspects of maintaining your website. Typically time and topics are the roadblocks. Let the BL team of industry savvy writers create blog posts that actually bring prospects to your site. There are multiple ways to utilize your blog for generating leads and SEO is at the core of them all.

Here’s a prime example of how the team works with Collins Entertainment. A blog post was created with important key words and is updated on a regular basis with new content, in this case CT wedding venues. Couples shopping for a CT wedding venue find this post informative – and it helps build trust and highlights authority for Collins Entertainment. When they’re ready to look into DJs, they’ll remember Collins.

Screenshot of a Google search results page for "unique wedding venues in CT," showing multiple links with descriptions and publication dates.

Those all-important backlinks

Backlinks are also fertile ground for SEO, especially when you receive one on a nationally recognized blog or website. 

“What Not’s Playing at a Wedding Near You”
DJ insights on My Wedding Songs
The top wedding music website for couples

Client quote & backlink
on Glamour & Grace

“The right backdrop elevates the look of a wedding ceremony and gives photos a finishing touch,” says Peter Mitsaelides, director of catering at Brooklake Country Club & Events. “Simple arches and screens decorated …”

Client quote & backlink
on The Knot

Michael Vernon, owner of Conch Concierge Weddings in Key West, FL, recommends emphasizing the importance of their love and support and that you are still going to need help. “You’ll be pleasantly surprised how many helping hands …”

Stay ahead of SEO trends and
rank your business where it matters

  • Complete website & SEO Boost
  • Monthly maintenance
  • Custom suite of SEO services
  • Quarterly consultations
  • Specialized marketing services

“Brian meets you where you are in your business and takes a tailored approach rather than sending you through a cookie cutter system.”
– Philip Lingle, Founder, Director and Head Officiant at Love & Wisdom Inc.