Wedding business consulting to boost your revenue

Getting objective feedback and action-oriented solutions to achieving your business goals can be daunting. You want a consultant who understands the wedding industry, your particular clientele, and the ever-changing marketing strategies required to grow your business.

“Brian’s willingness to listen, ask hard questions and challenge me has enabled me to step out with confidence and take myself and this company to levels I never thought possible. He’s not only incredibly knowledgeable in our industry, but he has a heart of gold and truly wants to see people succeed.”
– Susan Strauss, Simply Personal

Business expertise & success stories

“I’ve worked with thousands of wedding couples as a multi-store owner, served thousands of wedding businesses as a wholesaler, and consulted with hundreds of vendors, suppliers, and media companies on websites, marketing strategies, and ways to increase profitability.”

Brian Lawrence's signature in black cursive

How your business can benefit from consulting & coaching with Brian

Here are just a few of the ways you and one of the top wedding industry experts in the country can collaborate.

  • DJs & Entertainment Companies:  Multi-op scaling, packaging high-ticket lighting/effects, and dominating local venue preferred vendor lists.
  • Photographers & Videographers: Moving away from “per hour” pricing, building high-converting portfolio sites, and shifting to luxury brand positioning.
  • Venues, Historic Homes & Estates: Maximizing weekday/off-season bookings, optimizing site tours for higher close rates, and local B2B networking.
  • Wedding Planners & Coordinators: Transitioning from day-of coordination to full-service luxury planning, and establishing vendor commission boundaries.
  • Wedding Media & Content Creators: Monetization strategies, digital product launches, and pitch development for global brand sponsorships.
  • Florists, Caterers & Rental Pros: Inventory asset optimization, scaling labor management, and creating strategic alliances with top-tier planners.
  • Improve/revamp your website
  • Improve your advertising/marketing
  • Train execs on wedding industry insights & consumer behavior
  • Networking effectively
  • Share media/editorial options for industry-focused marketing/PR
  • Define your niche
  • Elevating both your business and personal brand
  • Launch successful internship programs
  • Expand products and services
  • Close more sales & create a great customer experience
  • Assess the viability of a new product or service
  • Develop strategic alliances & marketing program

All consulting sessions are conducted live via Zoom. This allows us to share screens, use real-time visual markup tools (like Markup.io) on your current site, and record the complete audio and video. You get the full recording to share with your internal team, business partners, or web developers without needing to take frantic notes.

We don’t waste time on generic introductions. Before we jump on our recorded Zoom call, Brian conducts a pre-session analysis of your current digital footprint. We spend the 2 hours walking through an active, visual markup of your website, unpacking your pricing structure, and building an immediate Action Plan you can hand to your team that same afternoon.

You aren’t locked into an expensive multi-month commitment. You can book a single, high-impact 2-Hour Strategy Session for $750 to solve immediate, specific roadblocks. From there, you determine the cadence of your coaching based on your growth goals.

Yes. Consulting and website/SEO work are two separate services. Brian Lawrence consulting is a business-strategy engagement: it focuses on your pricing, positioning, sales approach, and overall growth as a wedding venue or vendor, working directly with Brian to pressure-test decisions and build a clear plan of action. Website design and SEO are the execution side — building or rebuilding your site, improving how couples and AI tools find you on Google, and structuring your content to turn visitors into inquiries. Many wedding pros use both: consulting sets the direction, and website and SEO work carry it out. In short, consulting shapes the strategy behind your business, while website and SEO services build and optimize the site itself. Current website and SEO pricing is listed on the pricing page.

Brian Lawrence works primarily with wedding venues and vendors. The focus is deliberate. Because Brian has spent four decades inside the wedding industry, the consulting, positioning, and marketing strategy is built around how engaged couples actually research, compare, and book, rather than general small-business advice retrofitted to weddings. Brian will occasionally take on work outside the wedding space when it’s a clear fit, but wedding and event professionals get the most out of it — the value comes from firsthand experience in their exact market.

A 2-hour deep-dive consultation with Brian Lawrence is $750 — a flat, one-time fee. In that session, Brian works directly with you on the pricing, positioning, and growth strategy for your wedding business and leaves you with clear, prioritized next steps. Ongoing coaching is available and quoted individually after the deep-dive, once the scope of what you need is clear.

“If more people spent as much time as Brian does trying to find ways to help business people be more successful, the world would be a better place. Our business is in a better place because of our contact with Brian Lawrence.”
– Gayle O’Donnell, Paper Passionista

Why work with Brian?

I’ve been in the wedding industry since 1981 — long enough to have seen it evolve from print ads and bridal fairs to Google rankings and AI search. In those 40+ years, I’ve built and sold my own successful wedding business, coached hundreds of venue owners and vendors, co-authored From Browsing to Booking with Alan Berg, and taken the stage at Wedding MBA to teach business owners what actually moves the needle.

The advice you get is only as good as the experience behind it. I’m not handing you a theory from a business textbook. Everything I teach comes from decades of watching what works — and what quietly drains money and energy — in real wedding businesses just like yours.

When we work together, you’ll get more than encouragement. You’ll get a clear-eyed outside perspective from someone who understands the seasonal pressure, the emotional weight of client expectations, and the constant pull between growing your business and having a life outside of it. Our sessions will help you cut through the day-to-day stress, replace overwhelm with a plan you can actually follow, unlock the creativity that made you love this industry in the first place, and build a business that supports your life instead of consuming it.

Start with a 2-hour consultation

Discuss the challenges and opportunities your business faces, and take a deep dive with Brian Lawrence into your wedding business. Gain valuable insights on your website and marketing strategies and develop a plan of action to take you to the next business level. 2-hour session – $750.

Wedding Industry Consulting Client Results

“Having worked in our industry so long and in diverse segments, your insights are invaluable. You take the time to really listen and share your vast knowledge. We are better because you are in it.”
– Amy P. Wilkins, Former Senior VP and Publisher, Martha Stewart Weddings

 “Brian has a unique ability to identify and support promising entrepreneurs — from DJs and venue owners to tech founders like myself. My business would not be where it is today without him.”
– Ken Aragon, CEO, Viata

 “Brian’s experience in the wedding industry, and his understanding of how to grow a market, is unparalleled. Besides his knowledge, he is truly a pleasure to work with — and that in itself speaks volumes.”
– Pam Spelker, Executive Director, Havre de Grace Alliance Inc.

Ready for an objective look at your business?

Book the 2-hour deep dive and leave with a plan, not a proposal.