Add WeddingWire and Knot Profiles to Your Google Knowledge Panel in Search

by Brian Lawrence

You pour your heart into building your wedding business, spending late nights drafting contracts and weekends behind a DJ booth or fluffing a bride’s gown, but you realize one day that getting found online feels like a full-time job, too.

If you’ve ever sat in front of your computer wondering why your business doesn’t show up with that nice, polished box on Google (the Google Knowledge Panel) when people search for you, know this: you’re not alone. And the good news? You have more control over it than you think.

This is a moment that quietly creeps up on many wedding pros. But it’s also where a change in perspective can pay off.

What Is a Google Knowledge Panel and How Does It Work?

The Google Knowledge Panel is that official-looking box that shows up on the right-hand side of search results when someone Googles your business name. It usually displays your logo, website, phone number, social media links, and other important details. Think of it as Google’s way of putting a spotlight on your brand, making it easier for couples to recognize you and trust you at first glance.

We will walk you through one precise and powerful step you can take to optimize that Knowledge Panel: adding your WeddingWire and The Knot profiles to your website’s schema markup, so Google knows exactly who you are and where else you exist online.

We’ll show you two simple ways to do this, using the Yoast plugin and the Technical SEO Schema Markup Generator Tool in a way that’s clear, realistic, and doable even if you’re not a tech person.

Let’s dive in.

What Is Schema Markup and How Does It Help Your Wedding Business SEO?

Imagine you’re at a huge wedding expo. Hundreds of booths, all shouting for attention. Now, imagine your booth has a giant glowing arrow pointing to it with a sign that says, “This is the exact business you’re looking for!”

That’s what schema markup does for your website in Google’s eyes.

Specifically, the sameAs function in schema is like handing Google a VIP pass to all your official profiles (your Instagram, Facebook, The Knot, WeddingWire) so it knows, beyond any doubt, that all these places are you. When Google is confident about your identity, it’s much more likely to give you that slick Knowledge Panel when people search for your business name.

And in the wedding industry, where trust, beauty, and reputation matter, a Knowledge Panel isn’t just nice. It’s a competitive edge.

Add The Knot and WeddingWire Profiles to Your Site with Yoast SEO

If you’re using WordPress, chances are you already have the Yoast SEO plugin installed. Yoast is like your website’s friendly backstage manager, quietly setting the stage so your site can shine online.

Here’s how to add your WeddingWire and The Knot profiles through Yoast:

1. Open your WordPress dashboard.
2. Click on “SEO” in the left-hand menu, then choose “Search Appearance.”
3. Go to the “General” tab. You’ll see a section called “Knowledge Graph & Schema.org.”
4. Set your business type.
   Choose “Organization” if you’re a venue, planner, DJ company, etc.
5. Fill in your official social profiles.
   Here’s the trick: even though it says “social profiles,” you can add WeddingWire and The Knot links here too! Yoast automatically feeds this information into your website’s schema code. By adding these links, you’re telling Google, “Hey, when you see this WeddingWire listing, that’s me!”
6. Save your changes.
   Celebrate with a sip of coffee. You just did some real technical SEO work.

Note: make sure you’re copying the full, correct URLs to your profiles: no typos, no missing “https://” at the beginning. Small mistakes can throw everything off.

Add WeddingWire and The Knot Links Using Dentsu’s Schema Markup Generator Tool

Now, what if you want even more control, or if your site isn’t using Yoast? That’s where Dentsu’s Technical SEO Schema Markup Generator Tool comes in.

This free tool is incredible because it lets you manually generate clean, copy-paste schema code that’s tailor-made for your business. No coding degree required.

Here’s how you do it:

1. Go to the Schema Markup Generator Tool on TechnicalSEO.com.
2. Select “Organization” as your schema type.
   This opens a simple form. It looks technical, but stick with me—it’s just filling out a worksheet.
3. Fill out the basic fields: Name: Your business name (exactly how it appears elsewhere).Website: Your main website URL.Logo URL: If you have your logo uploaded somewhere, paste the direct link to it here. (Optional but helpful.)
4. Add your sameAs links, listing all your important profiles, including WeddingWire and The Knot.
5. Generate your schema.
   Click “Generate,” and you’ll get a block of JSON-LD code that looks like gibberish but is actually the code you’ll copy and paste.
6. Paste the code into your website’s header.
   If you’re comfortable editing your WordPress theme’s header.php file, you can paste it directly between the tags.

   Or, easier: install a plugin like “Insert Headers and Footers” and paste the code there.

7. Test your schema.
   Use the Schema Validator Tool to make sure everything is working properly.

Notes About Schema Code on Wix, Squarespace, and Showit

Wix

Wix does not allow full JSON-LD schema code to be added directly into individual pages using the editor. However, Wix does offer several markup options for your site that you can enable.

Squarespace

Squarespace does support schema markup code in page headers or site-wide:

1. Go to Settings > Advanced > Code Injection.
2. In the Header section, paste your schema code.
3. Save and Publish

Showit

You can inject schema code using the custom head HTML section on Showit:

1. Log in to Showit.
2. Go to the Page Info panel (click on a page, then the “Page” tab on the right).
3. Scroll to Advanced Settings > Custom Head HTML.
4. Paste your schema code.
5. Publish

That’s it. Seriously.

You just made it way easier for Google to recognize and promote your wedding business.

JSON-LD Schema Code Simplified

Think of JSON-LD code as a cheat sheet for search engines. For example, if your website is for a wedding venue, the JSON-LD schema can clearly tell Google, “This is a wedding venue, here’s the name, location, contact info, and services we offer.” That way, your site can show up in more relevant search results and even display special details, like reviews or event dates, right in the search listings. JSON-LD is like writing a note to Google, except this “note” is hidden in the code of your website and doesn’t show up to visitors.

Why Schema Matters So Much for Wedding Businesses

Now, you might be wondering:
“Okay, but is this really going to change anything for me?”

Let’s be honest, SEO can feel slow and invisible sometimes. You make a change, and then crickets. No fireworks. No instant bookings.
But here’s the thing. Every small technical step like this is building trust. Google wants to be absolutely sure about the businesses it promotes. Adding The Knot and WeddingWire profiles to your schema sends a powerful signal:

• You are a real, verified wedding business.
• You have a strong online footprint across major platforms.
• You are worth featuring in a Knowledge Panel.

Once you land that Knowledge Panel, people trust you faster. Couples feel safer reaching out. Vendors respect you more. It’s the online equivalent of a beautifully lit shop window in a crowded street.

In an industry built on love, trust, and once-in-a-lifetime moments, those small edges make a huge difference.

We know firsthand how overwhelming it can feel to keep up with SEO, marketing, website updates, and everything else while running a business. Sometimes, the temptation is to say, “I’ll figure it out later.”

But here’s the truth: every step you take now, even tiny ones like adding a few links to your schema, is building a stronger foundation for your future.

It doesn’t have to be perfect. It just has to be moving forward.

Today, by connecting your WeddingWire and The Knot profiles to your website properly, you are telling the internet (and the world) that your wedding business is here, it’s real, and it’s an industry leader ready to make magic happen.

Want personalized help making your wedding business shine on Google? Set up a free 30-minute consultation here.