Your wedding business website should be the hardest worker at your disposal. It doesn’t need sleep (or coffee ☕️ for that matter), and it should always be ready to turn a complete stranger into your best customer. Taking the time to properly design and set up your website will ensure it is always working as hard as you are.
Prospective wedding couples and other customers are turning to search engines for any and all information they can find about your wedding company. Whether they find you on a Google search, WeddingWire, or the Knot, if your website isn’t set up to convert this traffic into actual inquiries, you’re missing out on monetizing your marketing. Why?
Your website is much more than an online profile for your business. Think of it more as your very own, 24-hour salesperson who is going to speak to every person who visits your business online. Many times, it’s the first interaction a customer will have with your business, and you’ll want to make a good first impression.
To help you leave a good impression, we’ve listed 10 essentials your site needs to turn website visitors into paying customers.
1. Have a mobile-friendly website.
A mobile-friendly website means wedding couples who visit your website on mobile devices such as smartphones are able to easily navigate through your site. This means the text on your website should be easy to read. They shouldn’t have to pinch in and out of your website to read or click on something.
2. Create a modern-looking website.
3. Include call to actions.
4. Provide enough contact information.
- location,
- phone number,
- email address, and
- your service
at the very top of your page. Not providing this information can prevent wedding couples from continuing to look at your website.
5. Post high-quality photos.
Including photos on your wedding website can help enhance a wedding couple’s experience when they visit your site. However, photos can also ruin your website. If you post images that are blurry or unattractive, it will not inspire someone to contact you.
6. Improve your website’s readability.
When a wedding couple visits your website, it should be easy for them to read your copy or descriptions. As a general rule, write your website copy at the level of an 8th grader. This may sound silly, but you want short, concise, and easy to read sentences.
7. Have descriptive keywords, titles, and meta descriptions.
Someone is less likely to find your local wedding business on Google if your website includes words and phrases that are too vague. Why? Because there are thousands of other websites with the same vague words on their website as well. What you want to do is make sure Google knows what is specifically on your website by writing including specific words and phrases that relate to your business.
8. Get your website Alanyzed.
If your website has not been “Alanyzed” by Alan Berg, the leading industry expert on the business of weddings, your website is most likely missing very important key elements that help someone go from a website visitor to a paying customer.
How to Get Started
In addition to this list are plenty of other reasons a person may leave your site. So this leads back to the original question – is your website working as hard as you are? If the answer is no, we can help you.
My team can design an industry-focused website that includes all of these “must-haves” and more within 3 weeks and at a very affordable investment. Because we focus solely on the wedding industry and have a combined 20+ years of experience, our process is streamlined to cause little interruption to your business. Not only do you get my industry expertise to design the site but you get Alan Berg to perfect it before getting your approval to go live.
Care to see some of our work? Visit our portfolio here.
Feel free to email me at [email protected] or contact me with any questions.
