The purpose of sharing this case study was to allow other businesses in the wedding industry to have a roadmap on how they can take action steps to improve their own SEO (Search Engine Optimization – helps your page rank higher on Google and other search engines to drive more traffic to your site). In addition, I wanted readers to understand how much work is involved, much of which is behind the scenes.
Unfortunately, many web designers do not know much about SEO, and often what they do know gets left out because, without the right research, a business owner won’t know what they are missing.
The result of not focusing on improving the SEO of your wedding business has important but not obvious consequences. When potential customers are searching for wedding vendors, by keywords that relate to your business, if you do not come up in the search results prominently, you miss out on an opportunity to win a new client.
So here is a case study of one of the nation’s leading DJ companies: