Wedding Business Websites Before & After Transformations

by Brian Lawrence and Katherine Meikle

Do you need a new website? Have you chosen to wait till cash flow becomes more favorable? While we feel and clients tell us a new website was their best investment in improving leads and bookings, if you choose to wait, the one thing you want to avoid is to do nothing. There are always things you can do to improve your current website that can be simple but meaningful.

We’ve worked on numerous wedding business websites for clients across the United States and beyond, and whether we’re creating a brand new site for a client or modifying a pre-existing one, initiating that all-important two-way conversation between the business owner and the couple is at the core of what we do. The flow of the site design and the content itself should naturally guide potential customers into contacting you so your expertise, experience and personality can shine. To achieve this, we focus on unique business benefits and the overall visual experience.

Putting Benefits in the Spotlight

Poor content with no strong explanation of benefits is a recipe for being ignored, but on the other end of the spectrum, if your copy comes off as bragging to clients that you are just the best, many couples won’t believe you. Subtlety matters. Your site should feel authentic from beginning to end and that requires the perfect, organic balance.

We put relevant benefits front and center on each page along with carefully chosen testimonials. During the review selection process, we look for what sets the experience apart, and then feature this on the page in both copy and testimonials. Reviews are chosen to match the appropriate service page, which helps clients to see themselves in the aspirational description they are reading.

Telling the Visual Story

Whether we’re working with a DJ or a venue, an officiant or a caterer, we ensure every detail is thoughtfully chosen, from pulling out a bright logo color to add some much-needed energy to pages or utilizing a striking font to showcase a strong personality.

And a site’s visual design isn’t just about color scheme and typefaces – making contact information easily available at all times is an essential step, as well as thoughtfully choosing buttons and calls-to-action which should be placed throughout the site. If a couple reads through your list of benefits and decides they would like to speak with you, you could lose them if your phone, email or appointment scheduler are not ready and waiting. We ensure that potential clients never have to search to have what they need to start that two-way conversation.

Aly Am Paperie

With something as visual as stationery, illustrative photos are a must. However, finding pictures on Aly Am Paperie’s old site was a challenge, meaning that landing pages were not acting as effective virtual lobbies for potential clients to get a sense of why they should learn more about the business. The old site also did not accentuate the fact they are a storefront, or capture owner Gretchen’s personal expertise and her leadership role in the San Antonio event industry.

A different visual approach was necessary. One of the most transformative examples of this is the new Home Page opening-section slider. Bright, attractively colored invitations (which feature the business’ signature pink) draw the eye as soon as the site appears, then warm earth tones and greenery are next to slide in for a sense of contrast. Within the site, each landing page showcases the variety of beautiful stationery options available through a strong opening image and several coordinated displays.

Originally, information about different types of stationery was not clearly visible, and the single Shop page was towards the end of the menu. The navigation menu now makes it extremely easy for potential customers to go to the page they need and see at a glance that there are options for weddings, corporate, and other event types. It shares more specific information on the printing process and timelines, as well.

Along with pink from the logo, a more personal touch has been woven through the site, highlighting owner Gretchen’s experience and expertise. Testimonials have been added to each page to reflect the ease of working with Aly Am Paperie – a benefit which is particularly appealing for wedding couples who would appreciate a guiding hand during the selection process.

Beverly Hills DJ Company

In order for the Beverly Hills DJ Company website to become modern and cohesive, one very important step to take was optimization – not only for mobile but for desktop screens as well. Fabian, the very talented owner, also wanted a much more elegant look.

Previously the Home Page featured a mix of full-screen banners and sections that had some technical issues such as too much spacing or different alignments. Each section now works together in harmony to express all that makes the Beverly Hills DJ Company unique. There is a lot to display, from a Mixcloud music sample to a preferred vendor gallery, but each section is coordinated to match the site’s new clean look.

• The opening landing page section on each main landing page captures attention with a video which reflects the energy and fun of a successful event.
• All images are varied and relevant instead of the pink flower banners that were featured in the old design.
• Reviews are shown in a striking but readable bright blue that matches the theme color of the site.
• Through both text and imagery, the new site now thoughtfully reflects the versatility that Beverly Hills DJ Company has to offer, from multicultural weddings to event coordination.

Another big shift was rethinking the navigation menu. For example, rather than reviews having their own individual page option (which may often go unclicked), testimonials are now incorporated on every page. Additionally, three separate possible “contact” options have now been streamlined into one. One thing that was added to the current menu was the new “Event Coordination” page, making it easy for site visitors to see this valuable service right away. Navigating the site has become a much more user-friendly and enjoyable experience in general.

Big Daddy Walker Productions

The old Big Daddy Walker Productions website had plenty of useful content, but the entertainment experience itself was not necessarily the main thing in focus. A large portion of the Home Page in particular was given over to blog content, awards, forms, and supporting information, so the energy of the actual events could potentially get lost in everything else.

Instead of asking visitors to sort through everything at once, the new site creates a much clearer and more refined first impression. The photography is stronger, the typography is cleaner, and the layout has been simplified in a way that feels welcoming, confident, and intentional. Right away, Big Daddy Walker Productions is positioned as an award-winning wedding DJ company in Cincinnati with a level of polish the old site never fully communicated.

Visitors see large event photography, packed dance floors, real celebrations, and messaging that focuses on what Big Daddy Walker Productions actually brings to a wedding or event.

There is a much stronger sense of movement, personality, and excitement throughout the page. The imagery plays a big role in that. Instead of feeling static, the site is filled with joyful moments — people dancing, smiling, celebrating, and clearly having a great time. That gives the Home Page a much warmer and more inviting feel, while also helping visitors picture the kind of atmosphere they want for their own event.

B-Sharp Entertainment

The original B-Sharp Entertainment website had plenty of information, but it asked visitors to work too hard to find the story.

The main page was long, text-heavy, and visually crowded, with awards, blog content, service descriptions, testimonials, and calls-to-action all competing for attention. The experience showed credibility, but it didn’t present B-Sharp with the polished, confident presence the business had earned.

The new website is a dramatic shift.

From the opening image, everything feels more intentional with focused pacing. The photography is larger and more emotional, the typography is cleaner, and the cohesive design layout immediately positions B-Sharp as a premier Rhode Island wedding DJ rather than simply another entertainment company. Instead of overwhelming visitors with information, the site guides them through a clear story about the experience, the music, and the person they are trusting with their wedding day.

We also brought much more personality into the new design. Messaging like “Moments matter. The music matters. Trust B-Sharp.” speaks directly to what couples are really choosing, while testimonials, venue relationships, and real wedding imagery provide the credibility to support it.

The old site contained the information. The new site presents the brand.

Bush House Estate

The new Bush House Estate website design now feels cleaner and more stylistically calming thanks to elegant, minimalistic white and gray-backed sections as well as soothing pale green shades. Rather than one large chunk of text and then a stream of photos one after the other, each section flows back and forth between content and photos which complement.

The footer has also been made to more thoughtfully reflect the venue and lodgings. Instead of elements like a post archive, accolades speak for themselves and social media icons catch the eye – all in color tones which perfectly match the site’s new theme.

One seemingly small yet extremely important change on the updated site is the use of buttons throughout. It should be as easy as possible for site visitors to find exactly what they are looking for, and offering them a clear, convenient path to the next step for something they’re interested in is invaluable. Buttons also can offer encouragement as a potential client explores, such as with the “See Our Rooms” option.

This is all supported by another key addition: testimonials. Each page ends with an impactful review highlighting the venue’s beauty and extremely accommodating owners.

DJ Benefield Entertainment

For DJ Benefield Entertainment, working with the color scheme in a dynamic way to bring the pages to life made a dramatic change. Taking the red and black from the logo and designing new sections which work with this eye-catching combination gives the site a new amount of visual interest. The bold shape of the background design also directs attention to copy.

Originally, the site’s third-person site content had an unnatural feel that did not showcase DJ Jeff’s big personality, which was often a key element clients raved about in testimonials and is so important for a DJ/MC. The old copy often also focused on more generic information and educational tips rather than highlighting what makes Benefield’s services unique. We ensured that every headline, bullet point and paragraph brings the experience to life – “From the very beginning of your entertainment experience you’ll see how my personality sets me apart.”

Expanding the pages also gave us opportunities to feature additional services that were not previously discussed on the old website, including 512 combinations of uplighting, special effects and more.

To make it easier for clients to be able to see all the selling points, we added a footer with a navigational menu, contact information, social media and even a Google Business Profile link to help satisfied customers leave a review.

Evening Sun Entertainment

Transforming the Home Page was one of the most important elements of our work on the Evening Sun Entertainment site. In addition to totally reconstructing the long section of content through both writing and design, we added new content to emphasize the benefits at a glance for potential clients. Sleek new sections now offer a modern, professional look with plenty of photos to capture attention. This transformational trend continued throughout the project.

In the redesign of the site we sought a cohesive look from start to finish, including weaving the company logo’s signature yellow in tastefully throughout the pages for a pop of vibrance perfectly fitting a DJ/entertainment service.

Improving ease of use for clients was another key consideration, from splitting up long streams of copy to adding buttons and calls-to-action so that clients never had to spend time looking for a way to schedule an appointment. For example, under “Types of Events and Services”, rather than simply displaying a services gallery, each photo is conveniently clickable.

A major way this came into play was with the services. Descriptions of services were spread out across the site without a clear understanding and location for each. By creating cohesive, well-rounded pages for each, couples can now easily see all that Evening Sun Entertainment has to offer.

HD Entertainment

Transforming the HD Entertainment Home Page meant much more than simply modernizing the design. The original site shared the necessary information, but it did not visually capture the energy of an entertainment company or immediately show potential clients what makes HD Entertainment so different. Most importantly, one of the company’s strongest distinctions – being South Central PA’s only all-female, award-winning DJ company – deserved to become an integral part of the experience rather than simply another piece of information on the page.

The new Home Page brings that personality to life from the moment a visitor arrives. Bold colors pulled from the HD Entertainment branding now move throughout the page, while photographs of packed dance floors, weddings and celebrations give potential clients a much stronger sense of the atmosphere the company can create.

We also brought owner Heather forward in a much more personal way. Her photo, background and voice help begin that all-important two-way conversation before a couple ever makes contact, allowing visitors to get a sense of the person and philosophy behind the company.

Expanding the Home Page also created an opportunity to show that HD Entertainment offers much more than simply music. Dancing on a Cloud, lighting, photo booths, live photo feeds and charging stations are now presented visually as part of a complete entertainment experience.

Preferred venue relationships, awards and carefully placed testimonials further support the story, allowing others to speak to the professionalism and energy clients can expect rather than asking the company to simply say it about itself.

Just as importantly, the site now gives potential clients a natural path forward. Weddings, private parties, corporate events and enhancements are all easy to discover, while buttons and calls-to-action are thoughtfully placed throughout the page so someone who becomes interested never has to search for what to do next.

What had been a relatively simple introduction to the company has become a true virtual lobby for HD Entertainment – one that communicates personality, demonstrates value, builds confidence and invites potential clients to imagine what their own celebration could become.

Mountain Event Services

The original Mountain Event Services website had a dark, moody look with surprisingly little about the actual services front and center — and Mountain Event Services truly has so much to offer.

This is an extremely inclusive entertainment and event services company, with options for couples, corporations, families, schools, and more, yet the previous Home Page barely scratched the surface.

The new site completely changes the game. We introduced a bright, fresh design filled with real event photography, dedicated service displays with descriptions and imagery, and a much stronger way of showing how Mountain Event Services can be part of whatever celebration a potential client brings to them.

Throughout the new Home Page, there is content, written with intent and thoughtfully placed.

Instead of asking visitors to interpret a group of icons, the site now explains what Mountain Event Services can actually provide: DJ and MC entertainment, photo booths, lighting and AV, photography, videography, and additional entertainment options to make life easier for potential clients with the products and care they are looking for in one place.

The photography shows real celebrations, real interaction, and real energy, while the added copy helps visitors understand how all of these services can work together to shape an event.

Venue partnerships help build trust, while an introduction to Matt puts a face and personality behind the brand.

Party Machine

The original Party Machine website came from a very different era of the web. It was functional, but the experience was stark and minimal — a black background, small text, simple buttons, and very little visual storytelling. For a company built around energy, excitement, and packed dance floors, the old site didn’t reflect the level of entertainment or professionalism behind the brand.

The new website design changed that Home Page in a dramatic way.

Now, the moment someone lands on the site, they are met with a far more polished, professional, and immersive experience. Strong photography, video, bold messaging, and a much more intentional layout immediately communicate that The Party Machine is not just another DJ company. The new site feels established, confident, and current in a way the old one simply did not.

Weddings, private parties, corporate events, and enhancements are all presented with much more clarity, while Jeff’s personality and expertise are brought forward in a way that helps build trust.

We also made much greater use of something The Party Machine had already earned over decades in business: proof. Testimonials are woven into the experience, and relationships with recognizable venues throughout the Carolinas give prospective clients another reason to feel comfortable with the company.

The contrast between the old and new is striking. What was once a basic online presence is now a website that feels worthy of a company with decades of experience. It looks more professional, tells a stronger story, and finally matches the quality of the events The Party Machine has been creating for years.

Prestige Signature Events

With their gold, gray and white color scheme, we designed a site that would fit Prestige Signature Event’s elegant theme. Multiple shades of gold pop thanks to the addition of black as an accent color to add depth and contrast, something site visitors will see immediately through the new navigation bar, which now features visible contact information to make initiating the two-way conversation even easier.

Sea Cliff Manor

The original Sea Cliff Manor website told visitors what the venue offered, but it never quite captured what makes the property so special. The beauty of the waterfront setting, the history of the mansion and the emotion of celebrating there were all present—but they weren’t being given the stage they deserved.

The new website changes the entire experience. From the dramatic aerial imagery to the large, immersive photography throughout the page, visitors are invited to picture themselves at Sea Cliff Manor.

They can envision arriving at the estate, getting ready inside the mansion, celebrating beside the water, enjoying an elegant reception and sharing the experience with the people closest to them.

The design, typography and softer palette all support that vision, creating a feeling that is romantic, sophisticated and distinctly tied to the venue.

Just as importantly, the new site has a beautiful flow to it. Instead of jumping from one piece of information to another, the page unfolds more like the celebration itself—beginning with the setting, drawing visitors into the atmosphere and then building trust through the details, the story and the experience.

More importantly, the new site sells the experience, not simply the space. What was once primarily an informational website now gives prospective clients a compelling glimpse of what their own celebration at Sea Cliff Manor could become.

St. Ignace in Bloom – Greenhouse & Florist

One of the most important functions of a Home Page is to act as a virtual lobby to warmly welcome and guide visitors to get key information about services/products. When that Home Page has no content and no service pages to create a pathway to, the system of communication is broken. This creates a frustrating experience for potential clients and is something that we knew would be fundamental to address in the new website for St Ignace and Bloom – a greenhouse and florist combination offering both beautiful, locally sourced event florals and products including their famed giant planters.

And when working to showcase something as visually-stimulating as flowers, the site must function not only as a lobby but also as a gallery, with representations of real bouquets, centerpieces, etc which can be used to draw the eye, display possibilities, and spark feelings of joy. This is especially true with the grand hanging planters, which are now displayed on the site with the bright florals cascading over and looking larger than life.

As a whole, the site itself is now bigger, with valuable new service pages which will dramatically improve the user experience through richly descriptive content, easy-to-follow calls-to-action, glowing testimonials, and thoughtfully-designed displays

The Hill

When working with any venue, smart choices with photographs are a must. The Hill’s website originally did not showcase the stunning scenery, range of amenities and multiple historic on-site locations effectively. For example, there were no photos on the Weddings page and the previous Gallery featured one large photo and then a number of miniature pictures which had to be clicked through to see properly. We’ve woven photographs as section accents and in mini-galleries throughout the site. The Gallery now also serves as a source of inspiration with clear looks at how each element of the space can be transformed.

Thoughtfully restructuring the pages and page menu was another very important step during the modifications process. First, we incorporated relevant testimonials on each page. This allowed us to get rid of the Testimonial page, which simply featured a long, single testimonial that would likely not be read. Then, the small amount of content from the FAQs page was shifted to the Weddings page, making it easier for potential clients to get answers to their questions after exploring the Weddings sections. Next, we introduced the venue owner’s blog (which is hosted on a separate site and has not been updated in recent years) as a button within a landing page rather than as an option on the main menu, inviting readers to discover the blog organically instead of unintentionally clicking on it first and leaving the site. Finally, we added an about page entitled “Our History” to create an additional opportunity to feature all that the venue has to offer while immediately drawing attention to its rich history right from the navigation bar.

Sharing what makes The Hill special was achieved throughout the revamped site thanks to new copy, which featured appealing benefits and highlighted unique elements through clean and elegantly designed sections.

The Music Man DJ Service

Transforming The Music Man DJ Service website meant taking a company with more than 2,000 celebrations of experience and creating an online presence that finally communicated the personality, professionalism and energy behind that history. The original Home Page contained many of the right ingredients, but they were presented more as individual pieces of information than as a compelling story about why a couple should choose The Music Man.

One of the most important changes was establishing a much stronger identity from the moment a potential client arrives. “We put the spotlight on YOU” immediately shifts the conversation away from simply talking about DJ services and toward what couples really care about: how their own wedding will feel. That client-centered message continues throughout the page, helping visitors understand that The Music Man is not simply creating the same celebration over and over again.

We also brought one of the company’s biggest strengths into much greater focus by introducing The Music Man as “Entertainment Matchmakers.” With a team of DJs offering different personalities and styles, matching a couple with the right entertainer is a meaningful benefit that was not being fully communicated before. The new site gives that distinction a prominent place in the story, showing couples that personalization begins long before the first song is played.

The visual transformation helps bring the experience to life as well. The new Home Page uses bold imagery of real weddings, packed dance floors and guests having fun to create a much stronger sense of celebration. The blue, green and gold pulled throughout the design gives the site a recognizable personality, while varied layouts and larger visual sections keep visitors moving naturally through the page.

The company’s strong relationships with wedding venues throughout Maine and New Hampshire also deserved a much larger role. Preferred venue logos now provide immediate recognition and credibility while reinforcing The Music Man’s familiarity with the local wedding market.

What had been a straightforward introduction to an experienced DJ company has become a much more complete representation of what it actually feels like to work with The Music Man. The new site gives couples every reason to begin imagining their own celebration.

Visage Joli

The new Visage Joli website creates a more elegant experience that feels personal from the moment visitors arrive. The redesign puts the emotional side of bridal beauty front and center as a number of real examples highlight not only the cosmetology talent but the joy on bridal party faces after the work has been done.

Beautiful, prominent photography and refined typography showcase the artistry behind the brand, while the thoughtful flow of the page guides visitors through the services, client testimonials and gallery naturally. As a whole, being on the site feels less like browsing a list of services and more like getting to know the artist behind the work.

By bringing the focus to meaningful moments, stunning results, and personal connection, the new site captures what makes Visage Joli special and helps prospective clients feel confident about taking the next step.

Write Weddings

 The original Write Weddings website had a beautiful wedding image and introduced visitors to the three main services: ceremony officiating, vow writing, and speech writing. But beyond those introductions, there wasn’t much on the Home Page to help couples get to know the business or explore what made the services special.

The new Home Page takes a more comprehensive approach. It still makes a strong first impression, but now it gives visitors a reason to keep scrolling. Couples can explore individual services, learn more about the officiant’s approach, read testimonials from past clients, and discover additional ceremony and writing options. The page feels more complete, answering more questions and helping visitors understand the value of a personalized experience.

Another important improvement is how the content works together.

Rather than leaving visitors with a few service descriptions, the new layout creates a natural journey through the business, with photography, supporting content and clear calls to action along the way. By the time visitors reach the featured blog posts, they have a much better sense of the person behind Write Weddings and how the business can help make their wedding meaningful.

The result is a Home Page that does much more than introduce the services. It builds connection, communicates the breadth of the offerings and gives couples the information they need to feel comfortable taking the next step.

In essence, the new Write Weddings website transforms the experience from a simple service listing into a more polished, engaging introduction to the business.

Tailored SEO Strategies

The SEO work done behind the scenes may not be shown in Before and After photos but it is a deeply necessary foundation to support and sustain any website. SEO analysis, researched keywords, Schema creation and back-end SEO optimization are all steps we take for clients to ensure that their websites will have an audience. Each process is customized to fit the needs of that specific client.

Ready to Get Started?

Whether you’re interested in a brand new website, consultation during the design process or cost-effective modifications, we can help.

• To learn more about what we can do for your website, book a free consultation.
• To see more of our web design work and learn about how we can help weddings and event businesses like yours, view the service page.