Wedding Business Websites Before & After Transformations
by Brian Lawrence and Katherine Meikle
Do you need a new website? Have you chosen to wait till cash flow becomes more favorable? While we feel and clients tell us a new website was their best investment in improving leads and bookings, if you choose to wait, the one thing you want to avoid is to do nothing. There are always things you can do to improve your current website that can be simple but meaningful.
We’ve worked on numerous wedding business websites for clients across the United States and beyond, and whether we’re creating a brand new site for a client or modifying a pre-existing one, initiating that all-important two-way conversation between the business owner and the couple is at the core of what we do. The flow of the site design and the content itself should naturally guide potential customers into contacting you so your expertise, experience and personality can shine. To achieve this, we focus on unique business benefits and the overall visual experience.
Putting Benefits in the Spotlight
Poor content with no strong explanation of benefits is a recipe for being ignored, but on the other end of the spectrum, if your copy comes off as bragging to clients that you are just the best, many couples won’t believe you. Subtlety matters. Your site should feel authentic from beginning to end and that requires the perfect, organic balance.
We put relevant benefits front and center on each page along with carefully chosen testimonials. During the review selection process, we look for what sets the experience apart, and then feature this on the page in both copy and testimonials. Reviews are chosen to match the appropriate service page, which helps clients to see themselves in the aspirational description they are reading.
Telling the Visual Story
Whether we’re working with a DJ or a venue, an officiant or a caterer, we ensure every detail is thoughtfully chosen, from pulling out a bright logo color to add some much-needed energy to pages or utilizing a striking font to showcase a strong personality.
And a site’s visual design isn’t just about color scheme and typefaces – making contact information easily available at all times is an essential step, as well as thoughtfully choosing buttons and calls-to-action which should be placed throughout the site. If a couple reads through your list of benefits and decides they would like to speak with you, you could lose them if your phone, email or appointment scheduler are not ready and waiting. We ensure that potential clients never have to search to have what they need to start that two-way conversation.