Let’s face it; advertising online can be scary and elusive. You might not even be advertising online right now or not have the time to do it. The truth is, the best way to reach potential clients, other than referrals, is to reach and engage with them online. This in itself is an entire project and takes time to learn and perfect. It’s hard to measure results and make sure you’re getting your message across to the right people. But what if we told you that we target the perfect invitation customers by using Facebook and guarantee more leads to your business?

Facebook works diligently to bring dynamic advertising to fruition. What is dynamic advertising? Dynamic creative is a term commonly used in digital marketing, and is simply another way of saying “personalized content.” Simply put, this means that Facebook delivers the right message to the right audience at the exact right time on the right medium (phone, desktop, tablet, etc).
Because of this, we have the ability to target specific audiences that matter the most to you as an invitation retailer. In this case, we can reach women that are in the market for or will soon be looking to purchase invitations for their save the date, wedding, bridal shower, and more.
In more detail, we can target women ages 25-38 in your geographic area that got engaged in the past 30-90 days and have a higher household income. This really narrows the playing field and ensures that your messaging reaches your ideal audience who are willing to spend more on invitations.

How does it work?
Facebook allows you to create audiences based on gender, demographics, interests, and behavior for your advertising needs. Even further, Facebook has created a Pixel to add to your website that allows you to track website visitors. Imagine if you created an ad targeted to the above audience described that sent them to your website to look at your invitations. Not only are you spending your money wisely and effectively, but you’re guaranteed to generate more leads.
Furthermore, you can use the Facebook pixel to then track your website visitors and send them another advertising message to follow up with them. You can offer them a consultation, ask them to email you or contact you, or send them another tailored message. Instead of losing people who visit your website and never contact you, you can now capitalize on them and have a much higher chance of making them a client.

How can I do this?
To start, you’d need a Business Manager and Advertising Account with Facebook. It takes a few hours to create these and a few days for Facebook to review them. You also need to ensure that your website is modern looking and mobile friendly. If your website needs a makeover or if you don’t have a website, we can create an inexpensive, effective one-page website in as little as two weeks. This is important because If you send traffic to your website, but it’s outdated or not mobile friendly, you’ll get a poor response. In addition to these requirements, you also need to install the Pixel code into the HTML on your website in order to track your website visitors. This takes a couple hours to install and a few days for the visitor information to populate.

How do I start?
If this sounds overwhelming to you or you don’t have the time to take this project on, consider purchasing an inexpensive package deal from us. We can take care of everything from creating your Ad & Business Manager Accounts to installing the Pixel, formulating the best marketing message and images, and driving more leads to your website. If you don’t have a website or yours is outdated and you don’t know where to begin, we can help you. Don’t let price hinder you – we can create a beautiful, simple, modern, and mobile-friendly one-page website for you that delivers results.

Packages:

• A) Facebook Pixel Advertising to Your Current, Modern Website & Local SEO Improvement (Click to learn more)
  • More leads, guaranteed
  • Ability to track and advertise to website visitors
  • Better local search engine visibility

• B) Facebook Pixel Advertising + an Inexpensive One-Pager Website that is Modern (Click to learn more)
  • More leads, guaranteed
  • Ability to track and advertise to website visitors
  • Better local search engine visibility

• C) Facebook Pixel Advertising + a Website Makeover (Click to learn more)
  • More leads, guaranteed
  • Ability to track and advertise to website visitors
  • Better local search engine visibility

We know you can’t and shouldn’t spend hours and hours a week on social media and learning about new technologies to grow your brand. That’s why we will do the heavy lifting for you. As an added bonus to Package B & C, we will also create an Instagram engagement plan for you that helps you reach potential clients in your geographic area.