Shortcut To Success:
What TO DO on Your Google Business Profile

by Brian Lawrence and Katherine Meikle

Your Google Business Profile is one of the most important SEO tools at your disposal – and it’s completely free! However, there are key things you must know which can greatly impact your success with both Google and potential customers. Read below to see with what to do on your Google Business Profile, and, if you want to get even more in-depth advice, take a look at GBP tools and tips and how to use the platform to get more leads.

• BE ENGAGING
  Updating your profile frequently with updates and photos can be a key to success with potential clients and Google itself. Use insights to guide you.
• FILL EVERYTHING OUT
  Ensure every applicable element of your listing is filled out. Google will particularly mark you down for missing major items like a logo and hours.
• GET GREAT REVIEWS
  Reviews can make or break a potential client’s decision, and as a result, getting good reviews consistently over time has weight with Google.
• INCORPORATE KEYWORDS
  Use keywords organically in your profile. Try this in Q&As – have someone else post questions and then you can incorporate keywords into replies.
• KEEP CONSISTENT
  Every element of your profile should be consistent with what you have online already, including online directories and your website.
• OPTIMIZE YOUR PHOTOS
  Optimize all GBP photos that you upload with a keyword in the name, a GBP category and location metadata in the picture properties.

Want the advice above in a Google Business Profile SEO Success infographic? Click here to download!

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