From Browsing to Booking: Website and SEO Strategies for Wedding & Event Pros

To help you get the most out of your purchase of our book, I have shared additional content and compiled many samples of web pages and other tools to provide examples and inspiration.

Please bookmark this page: https://brianlawrence.com/book-resources/

6 High Level Resources

Look at our portfolio

Look at our portfolio of websites to get examples of web pages, calls to action, headlines, content, and other inspiration.

Check your site’s accessibility

Unsure where your site stands with the legalities of accessibility? Let’s tackle this together and make your website a welcoming space for all.

Meet with Brian

Gain valuable insights and tailored strategies with personalized guidance to elevate your business and improve your online presence.

Schedule an audit

Want a professional opinion on your site? Schedule a free 30-minute website and SEO consult with us to get your report!

Learn actionable DIY steps

Look at our portfolio of websites to get examples of web pages, calls to action, headlines, content, and other inspiration.

Find content ideas for DJs

Get DJ-specific inspiration to help you highlight your unique style, engage your audience, and showcase your expertise in creating memorable events.

Strengthen your business

Accessibility and ADA Compliance

If you’re feeling overwhelmed by the thought of making your website ADA compliant and inclusive, then you are not alone! It’s time to find a solution that not only protects your business but also enhances the overall user experience for everyone.

Communicating With Your Clients

Clear, responsive communication ensures clients feel heard and valued, fostering loyalty and long-term partnerships. By keeping clients informed and engaged, you can better meet their needs and exceed their expectations, leading to more success.

Network with the Industry

Strong professional relationships can lead to new opportunities, allowing you to exchange ideas, stay current with industry trends, and discover potential collaborations.

Grow Your Online Visibility

Map Listings

Getting your business listed on maps is crucial for local SEO and allows potential customers to find your location. Being on maps also builds credibility and trust, showing search engine users that you’re a legitimate and accessible business in their area.

Improve your website

Content

High-quality, relevant content not only attracts more visitors but also encourages them to stay longer and explore your offerings. Consistently updating and optimizing your content ensures it remains valuable, helping you build authority and trust with both users and search engines.

SEO

Improving your SEO is key to increasing your website’s visibility. From choosing the right keywords to optimizing your content and enhancing your site’s structure, these strategies are designed to help you attract more traffic and engage your target audience.

Website Essentials

Getting your hosting and website setup right is essential for a successful online presence. Reliable hosting ensures your site loads quickly, stays secure, and is available to visitors. Increase your knowledge about this fundamental element of your business.

UX

Good UX design is essential for keeping visitors engaged and ensuring they can easily navigate your site. In the wedding industry, a seamless and enjoyable experience builds trust and encourages customers to explore further, ultimately driving more sales.

Reporting

Accurate reporting on your website provides valuable insights into performance, helping you track key metrics like traffic, engagement, and conversions. With precise data, you can make informed decisions to optimize your site and improve overall results.

Auditing Your Site

Getting a site audit is the first step to unlocking your website’s full potential. It identifies critical issues that may be affecting your site’s performance, from SEO to user experience, giving you a clear path to improvements.

Landing page examples to guide your local SEO

Whether or not these handpicked page examples apply to your specific role or locality, they all can offer insight into the type of content that can be crafted for industry success in the modern age of SEO.

Get your ticket for the Inclusive Wedding Summit

Featuring expert speakers including Alan Berg, Brian Lawrence, Mark Chapman, and more, this event offers a full day of programming for in-person and virtual attendees who are serious about growing their business using inclusive approaches.

Podcasts

Get Your Site Ready for Engagement Season

As the holidays approach it’s always a good time to take a look at our websites to see what we can do to help them convert better. Whether your site is current, starting to get dated or needs to be scrapped, this episode will give you some ideas on how to improve with the traffic you’re already getting.

What To Do If You’re New (And If You’re Not)

How effective is your website at guiding visitors to make an appointment? Are your booking options and pricing strategically placed for conversion? We explore how to structure your event pages to not only inform but also lead visitors to take action. We discuss the importance of showcasing the unique “why” behind your brand and how to target specific niches to stand out.

Making Your Business More Visible Online

Is your Google Business Profile built for success? Are you familiar with the latest changes to the backend settings for your profile? We go over tried-and-true core strategies as well as experimental ideas to help businesses like yours get a leg up in this tremendously important element of local SEO.