About Matt Campbell

Matt Campbell is a wedding industry SEO and AI search visibility consultant and the voice behind Brian Lawrence. He works directly with DJs, venues, photographers, planners, and wedding show producers to improve search rankings, fix authorship and entity signals, and build visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews. Matt is also the founder of My Wedding Songs, a free wedding music planning resource that has surpassed 25 million visitors since launching in 2017 — giving him firsthand insight into how couples and wedding professionals search, plan, and make decisions online. His consulting work spans technical SEO audits, content strategy, schema implementation, and AI visibility tracking, built specifically around the way wedding industry searches behave today.