About Matt Campbell
Matt Campbell is a wedding industry SEO and AI search visibility consultant and the voice behind Brian Lawrence. He works directly with DJs, venues, photographers, planners, and wedding show producers to improve search rankings, fix authorship and entity signals, and build visibility in AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews. Matt is also the founder of My Wedding Songs, a free wedding music planning resource that has surpassed 25 million visitors since launching in 2017 — giving him firsthand insight into how couples and wedding professionals search, plan, and make decisions online. His consulting work spans technical SEO audits, content strategy, schema implementation, and AI visibility tracking, built specifically around the way wedding industry searches behave today.
The Knot Is Buying Zola: What It Means for Wedding Vendors
The Knot Is Buying Zola: What It Means for Wedding Vendors When I read this week that The Knot Worldwide had agreed to buy Zola, my first thought was how it would affect the [...]
Wedding Venue Marketing Tips
Wedding Venue Marketing Tips by Brian Lawrence TL;DR: Consistent marketing keeps your wedding venue visible and booked year-round, not just during engagement season. From local search and vendor partnerships to creative content, social media, [...]
Case Study: The Process of Making BrianLawrence.com Website Accessibility Compliant
Case Study: The Process of Making BrianLawrence.com Website Accessibility Compliant In my long journey in the wedding industry, inclusivity has always been a natural part of my fabric. As a wedding business owner [...]
Connect Instagram to Google Search Console: Wedding Pros
How to Connect Instagram to Google Search Console (A Wedding Pro's Walkthrough) A couple searched Google last Tuesday for a wedding professional, landed on your Instagram, scrolled through about forty seconds of your work, and [...]
AI Search, Ask Maps, and the New Rules of Getting Found
AI Search, Ask Maps, and the New Rules of Getting Found by Brian Lawrence and Katherine Meikle Last updated: August 2026 It’s no surprise that Google continues to change how people search, especially with [...]
No Forwarding Address: How to Launch a New Website Without Losing Your SEO
No Forwarding Address: How to Launch a New Website Without Losing Your SEO A case study on the strategic growth of JAM Hospitality Group You have spent a year on this site. You argued [...]
The Wedding Vendor’s Guide to AI Search Visibility
The Wedding Vendor's Guide to AI Search Visibility Brian Lawrence Web Design & SEO helps wedding vendors appear in ChatGPT, Perplexity and Google AI Overviews by building the brand authority, plain-language content and citation [...]
Why Social Media Is Important for SEO in the Age of AI
Why Social Media Is Important for SEO in the Age of AI by Brian Lawrence and Katherine Meikle Last updated: June 2026 Have you stopped posting to social media for your business because the [...]
What The Knot & WeddingWire Awards Really Mean, And Who’s Earning Them
The Knot & WeddingWire Award Winners: What It Really Means by Brian Lawrence Last updated: June 2026 When planning a wedding, couples naturally want to work with the best. That often means finding vendors [...]
Wedding MBA 2026: Insider Tips from a Veteran Exhibitor
Wedding MBA 2026: Insider Tips from a Veteran Exhibitor I've spoken at Wedding MBA multiple times and shared a booth with Alan Berg in 2025. I'll [...]
80+ Free & Low-Cost Wedding Vendor Listing Sites
80+ Free & Low-Cost Wedding Vendor Listing Sites By Brian Lawrence and Katherine Meikle Updated April 27, 2026 In today’s world, couples aren’t just "Googling" you. They’re asking AI assistants like ChatGPT, "Who’s the [...]
Why I’ve Been Spending More Time on Reddit (And What It’s Teaching Me)
Why I’ve Been Spending More Time on Reddit (And What It’s Teaching Me) by Brian Lawrence and Jaclyn Satchell I’ve spent years educating through speaking on podcasts, webinars, blogging, and direct conversations. I monitor [...]
Best Website Platform for Wedding Businesses: WordPress vs Wix vs Squarespace vs Showit
Best Website Platform for Wedding Businesses: WordPress vs Wix vs Squarespace vs Showit by Brian Lawrence Which Website Platform is Best for Wedding Businesses? Choosing the right website platform can feel overwhelming. You want [...]
From Clicks to Consults: How to Design a Wedding Portfolio Website That Actually Converts
From Clicks to Consults: How to Design a Wedding Portfolio Website That Converts by Brian Lawrence If you’re a wedding professional, your website isn’t just a digital scrapbook of your best work. It’s your [...]
Wedding Vendor Marketing: Guide to Local SEO
Wedding Vendor Marketing: Guide to Local SEO by Brian Lawrence Why Local Marketing Is Different From National Marketing for Vendors If you’re a wedding vendor, your marketing doesn’t need to reach everyone. It needs [...]
Ranking Your Wedding Planning Business in Google Maps (NJ Guide)
Ranking Your Wedding Planning Business in Google Maps (NJ Guide) by Brian Lawrence If you’re a wedding planner in New Jersey, showing up in the Google “Map Pack” can be the difference between steady [...]
How Local SEO Helps Wedding Planners Book More Clients
How Local SEO Helps Wedding Planners Book More Clients by Brian Lawrence TL;DR: Local SEO helps wedding planners connect with couples nearby who are actively looking for their services. By focusing on Google visibility, [...]
Wedding Industry SEO in 2026: My Predictions on What Will Work
Wedding Industry SEO in 2026: My Predictions on What Will Work by Brian Lawrence If there’s one thing I’ve learned in my years of helping wedding businesses with SEO, it’s this: the only constant [...]
What I Tell Every Client Before We Begin SEO
What I Tell Every Client Before We Begin SEO by Brian Lawrence Whenever I start working with a new client, I like to have an honest conversation before we delve into any technical details. [...]
Why Image Optimization Matters for More Than Just Page Speed
Why Image Optimization Matters for More Than Just Page Speed by Brian Lawrence Imagine clicking on a website, only to sit there waiting. By the time the page finally loads, you’re beyond frustrated (or [...]
SEO for Wedding Venues: How to Show Up Where Couples Are Searching
SEO for Wedding Venues: How to Show Up Where Couples Are Searching by Brian Lawrence TL;DR: Want more engaged couples to find your wedding venue online? This guide explains how SEO for wedding venues [...]
How Simplifying Your Website CTAs Can Boost Wedding Leads: A Case Study
How Simplifying Your Website CTAs Can Boost Wedding Leads: A Case Study When it comes to converting website visitors into leads, the way you present your contact information and calls-to-action (CTAs) can make all the [...]
Case Study: How Near Me SEO Boosted Clicks by Over 2000%
Near Me, Book Me: Why One Simple Phrase Can Change Your SEO Game We often emphasize the importance of showing up where it counts on Google—and sometimes, the smallest shifts make the biggest impact. This [...]
How to Use Reviews to Improve SEO and Build Your Reputation
How to Use Reviews to Improve SEO and Build Your Reputation by Brian Lawrence If you’ve ever wrapped up a wedding weekend with aching feet and a full heart, you know how much work [...]
Add WeddingWire and Knot Profiles to Your Google Knowledge Panel in Search
Add WeddingWire and Knot Profiles to Your Google Knowledge Panel in Search by Brian Lawrence You pour your heart into building your wedding business, spending late nights drafting contracts and weekends behind a DJ [...]
Why Your Wedding Website Headlines Might Be Holding You Back
Why Your Wedding Website Headlines Might Be Holding You Back by Brian Lawrence Picture a quiet Tuesday afternoon. A potential client is at their desk with a cup of coffee, clicking through wedding vendor [...]
Case Study: How Local DJ Bookings Increased by Focusing on SEO
Not All Traffic Is Good Traffic — But the Right Traffic? That Books You Solid. We've seen it more times than I can count: a DJ or venue website pulling in thousands of visitors a [...]
The Real Cost of Free: What Wedding Pros Need to Know About “Helpful” Marketing Tools
The Real Cost of Free: What Wedding Pros Need to Know About “Helpful” Marketing Tools by Brian Lawrence In the wedding industry, we’re no strangers to tight timelines, emotional clients, and the ever-growing pressure [...]
How to Keep Your SEO Intact When Moving to a New Website
How to Keep Your SEO Intact When Moving to a New Website by Brian Lawrence Moving to a new website is exciting, but let's be honest—it can also be a bit nerve-wracking. If you've [...]
Voice Search Optimization for Wedding Industry Websites: Becoming the Answer Couples Trust
Voice Search Optimization for Wedding Industry Websites: Becoming the Answer Couples Trust by Brian Lawrence Wedding planning is filled with quiet, meaningful moments. They are moments when couples dream, plan, and search for the [...]
How to Verify Your Google Business Profile Through Video
How to Verify Your Google Business Profile Through Video by Brian Lawrence and Katherine Meikle Whether you’ve just created your Google Business Profile or you’ve received a notification that your GBP requires re-verification, it’s important [...]
Speak Their Language: Using Translation Plugins on Your Website
Speak Their Language: Using Translation Plugins on Your Website by Brian Lawrence Expanding your website's reach to a global audience is not just a luxury—it's a necessity. As businesses and content creators aim to [...]
The Ultimate Guide to Google Business Profile Live Video Call Verification
The Ultimate Guide to Google Business Profile Live Video Call Verification by Brian Lawrence and Katherine Meikle Has Google Support offered to do a live video call with you to help with your verification [...]
Navigating Google Business Profile Penalties: A Wedding Industry Perspective
Navigating Google Business Profile Penalties: A Wedding Industry Perspective by Brian Lawrence In the wedding industry, your online presence can be the difference between landing dream clients and being invisible. When your Google Business [...]
How and Why to Add Features Like Chat, Booking, and Request Quote to Your Google Business Profile
How and Why to Add Features Like Chat, Booking, and Request Quote to Your Google Business Profile by Brian Lawrence With competition among websites at an all-time high, optimizing your Google Business Profile (GBP) [...]
Every Web Page Should Be A Parent or Child, But Never An Orphan
Every Web Page Should Be A Parent or Child, But Never An Orphan by Brian Lawrence Every webpage within the architecture of your website serves a crucial role in guiding visitors and search engine [...]
How to Reduce Spam Emails by Enabling WHOIS Privacy on Domain Registry Sites
How to Reduce Spam Emails by Enabling WHOIS Privacy on Domain Registry Sites by Brian Lawrence Having a website is an integral part of any business plan in the digital age. A functioning website [...]
Reinstating Your Google Business Profile That Was Taken Down
Reinstating Your Google Business Profile That Was Taken Down by Brian Lawrence "An optimized Google Business Profile (GBP) is crucial for your wedding industry business to connect with customers in the digital landscape. Your [...]
How Court Case Rulings Around Website Access For the Disabled Can Legally Expose Your Website
How Court Case Rulings Around Website Access For the Disabled Can Legally Expose Your Website by Brian Lawrence and John Curiel Updated November 2025 The Americans with Disabilities Act (ADA) of 1990 has transformed [...]
How to Add Users to GA4 and Google Search Console
How to Add Users to Google Analytics 4 and Google Search Consoleby Brian LawrenceGoogle Analytics and Google Search Console are vital tools available to help you monitor your websites. In July 2023, Google rolled out [...]
How to remove unfounded negative reviews from your Google Business Profile
How to remove unfounded negative reviews from your Google Business Profile by Brian Lawrence and Katherine Meikle Whether you’re a new wedding business owner or have spent years in the wedding industry, you know [...]
How Wedding Vendors Can Protect Themselves Against COVID Without Wearing a Mask
How Wedding Vendors Can Protect Themselves Against COVID Without Wearing a Mask by Brian Lawrence It was the second week of March 2020 when Alan Berg and I decided to go to Las Vegas [...]
How Wedding Industry Businesses Benefit From Texting Customers
How Wedding Industry Businesses Benefit From Texting Customers by Brian Lawrence Texting is one of the primary ways wedding businesses should follow up on potential clients and engage with existing clients. For wedding business [...]
How to Claim Your Wedding Industry Business on Apple Business Connect
How to Claim Your Wedding Industry Business on Apple Business Connect by Brian Lawrence As a business owner, chances are you’re familiar with Google Business Profiles. Google offers the service to help you manage [...]
Why Your Wedding Industry Website Should Be ADA Compliant
Why Your Wedding Industry Website Should Be ADA Compliant by Brian Lawrence The wedding industry is becoming more and more mindful of inclusive business practices and strategies with regard to gender and cultural diversity. [...]
Why You Should Hire a Wedding Industry-Focused Web Designer or SEO Specialist
Why You Should Hire a Wedding Industry-Focused Web Designer or SEO Specialist by Brian Lawrence In today's fast-paced and competitive business world, marketing has become more crucial than ever. However, not all marketing strategies [...]
How to Add a User to Your Google Business Profile
How to Add a User to Your Google Business Profile in 2025 by Brian Lawrence and Katherine Meikle After the major behind-the-scenes redesign of the Google Business Profile experience last year, figuring out how [...]
How to Create a Free Tripadvisor Listing for Your Wedding Venue
How to Create a Free Tripadvisor Listing for Your Wedding Venue by Brian Lawrence and Katherine Meikle Making a listing on a directory site can be a surprisingly impactful way to boost your site’s [...]
Jumpstart Your Wedding Business With These DIY Website and SEO Strategies
Jumpstart Your Wedding Business With These DIY Website and SEO Strategies by Brian Lawrence and Katherine Meikle Now is the perfect time to invest some energy into helping your business grow into all that [...]
Should You Advertise on Wedding Industry Vendor Directory Platforms?
Should You Advertise on Wedding Industry Vendor Directory Platforms? by Brian Lawrence Recently I read a controversial Insider magazine article from September 2022 that questioned the effectiveness of major wedding-industry [...]
Wedding Business Websites Before & After Transformations
Wedding Business Websites Before & After Transformations by Brian Lawrence and Katherine Meikle Do you need a new website? Have you chosen to wait till cash flow becomes more favorable? While we feel and [...]
Wedding Industry Facebook Groups and LinkedIn Groups
350+ Wedding Industry Facebook Groups and LinkedIn Groups by Brian Lawrence One of the most important action steps any wedding vendor can do to network for business growth and stay educated in the wedding [...]
Case Study: Local & Organic SEO for Bunn DJ Company
Case Study: Local & Organic SEO for Bunn DJ Company by Brian Lawrence and Matt Campbell Updated July 24, 2024 The purpose of sharing this case study was to allow other businesses in the [...]
20+ Key Tips & Tools You Need For a Successful Google Business Profile
20+ Key Tips & Tools You Need For a Successful Google Business Profile By Brian Lawrence and Katherine Meikle Your Google Business Profile is important for SEO for small businesses in general, but especially [...]
Get More Leads For Your Wedding Business With Google Business Profile Optimization
Get More Leads For Your Wedding Business With Google Business Profile Optimization By Brian Lawrence and Jason Mittleman Google organic results are confusing, and anyone in the world can rank for the important keyword [...]
Top Wedding Websites, Blogs & Directories for Couples and Businesses
Directory of Wedding Industry Websites, Directories, and Blogs As a company that does web design and SEO for so many wedding focused clients, I decided to research and put together this comprehensive directory of [...]
Is Google Listing Your Business As Temporarily Closed?
Is Google Listing Your Business As Temporarily Closed?
What’s In a Wedding Business Website and SEO Audit?
What's In A Wedding Business Website and SEO Audit? Getting an audit of your website and SEO can have an amazingly positive impact on your business [...]
Wedding Industry Marketing Survey Results
Wedding Industry Marketing Survey Results Introduction We conducted this educational survey to help participants to comprehend the most effective strategies for marketing, identify changes in the marketplace, and learn about what tactics other businesses [...]
The 5 Best Ways Wedding Vendors can Optimize their Blog for More Sales
The 5 Best Tips to Get More Sales from Your Wedding Business Blog If you’re reading this blog post and don’t have a blog on your website yet, we’re glad you’re [...]
Stop Getting Led Down the Wrong Path to Wedding Lead Generation
How to Attract Wedding Leads and Turn Them into Paying Customers Bridal shows are an essential marketing component of the wedding industry. They are the biggest hope of getting a mass of wedding couples to [...]
Why Your Invitation Business Needs to be on Pinterest and How to Do it Successfully
Why Your Invitation Business Needs to be on Pinterest and How to Do It Successfully Pinterest is a visual platform that offers a user experience the other platforms don’t. Combined with your other marketing [...]
Resources for Your Wedding Business
Resources for Your Wedding Business Here are links to an extensive resource list of suppliers for your consideration. These can help you build revenue on existing customers and create profit centers that will attract [...]
Why Your Suppliers Should be Treated like Your Customers
Why Your Suppliers Should be Treated Like Your Customers Looking at the supply chain and analyzing the relationship between vendor and retailer or retailer and customer, we can assume most retailers believe their customers deserve [...]
How To Get A Vendor To Notice You Through Networking
How To Get A Vendor To Notice You through Networking Understanding the general sequence of the wedding planning ladder is a very important component of a business's growth. If you network effectively with businesses that [...]
Display Tips for Wedding Retail Stores
Display Tips for Wedding Retail Stores Some wedding professionals run a retail store so these tips are especially important for your type of business. However, all categories can benefit from concentrating on display ideas. When [...]
